2014
DOI: 10.1590/1809-584420146
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Abstract: AbstractFrom the theoretical perspective regarding communication as culture, this article focuses on the communicative dimension of cultural processes in contemporary times. Its objective is to report and discuss the widespread image of the social group referred to as Otaku, which is characterized by great ambivalence resulting from its Japanese origin and its subsequent insertion into mediatized imagery on a worldwide scale. In Japan, Otaku imagery carries the negative connotation of individuals who are fana… Show more

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