The trend of Japanese pop culture and its differentiating approach through event tourism
Filipe Segurado Severino,
Francisco Silva
Abstract:PurposeThis study focuses on analysing Japanese pop culture events to determine whether they may be useful marketing tools for a location with a distinctive culture from where they are organized. It also examines how the popular culture events differ from other events and what impacts they have on these destinations.Design/methodology/approachA mixed-method approach is used to analyse data from a questionnaire provided to 364 participants from these events and seven semi-structured interviews with event organi… Show more
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