Process Efficiency Analysis of Selected Automotive Companies in Europe

Abstract

The automotive industry has lately been undergoing major changes having a considerable impact on the whole vehicle sector. This does not only refer to what is technologically new on vehicles themselves, but also to the new modern management methods, frequently associated with the Industry 4.0 concept. As well as other companies, car factories are pushing their costs downwards to increase their production efficiency. This paper analyses the economic situation of 5 car manufacturers, two of which having their factories in the Czech Republic and three in Germany. The task was to ascertain efficiency of individual companies in order to propose possible improvements. To do this, the Data Envelopment Analysis (DEA) for two models (CCR - model based on Charnes, Cooper & Rhodes and BCC - model based on Banker, Charnes & Cooper) was used. The BCC model was found to be more applicable to the established efficiencies, than the CCR one.

Eficiência e benchmarking interno

“…Conforme apresentado no Quadro1 a técnica DEA é utilizada para mensurar a eficiência em diferentes setores/empresas como fabricantes de veículos (Piran et al, 2017;Papouskova et al,2020;Piran et al, 2020), microempresas chinesas (Zang et al, 2018), setor agrícola (Bobitan et al, 2023), etc. No entanto pesquisas focadas em montadoras de veículos são escassas, fato este que amplia a necessidade de mais estudos sobre o tema.…”

Efficiency of the Automotive Industry in the Visegrad Group

“…Their results point to higher efficiency of European producers compared to Asian and American competitors. From local research there can be mentioned Papoušková et al [4], who deal with the issue of automotive industry efficiency in the Czech Republic. An overview of individual studies on a given topic is shown in Table 1.…”

Impact of Key Marketing Tools on Global Car Market Development

“…In the process of studying the marketing activities of enterprises in the car market and the prospects for their effective operation, it is necessary to take into account the globalization processes [1][2], restrictions on access to natural resources and increase of their value [3][4], digitalization of society [5][6], intensification of competition [7][8] and government regulation [9][10][11], which are key factors influencing development of the automotive industry in the world. Besides that, since 2020 the world economy has largely been affected by the COVID-19 crisis [12] that has a great impact on the consumer's behavior worldwide; in general and on the global car market, in particular.…”