“…The trigger for the debate was, presumably, Arthur Efland’s article ‘The entwined nature of the aesthetic’ (2004), in which he challenged what he considered visual culture’s submission to the ‘leveling tendency’ (Efland , 241) that pervades postmodern discourse. Efland (, 38) was deeply concerned that visual culture theory/practice, enabled by scholars like Bourdieu and Danto, removed intrinsic differences and legitimate hierarchy distinguishing fine art from popular visual culture objects, by representing the value attributed to both as totally socially constructed, culturally subjective and arbitrary. The ‘villain’ creating arbitrary hierarchy was modernist formalism, which required Kantian disinterestedness to work, which connoisseurs ostensibly possessed.…”