Privacy calculus: Factors that influence the perception of benefit

Abstract

(UNED), holds a Ph.D. and A MSC in Economic and Business Sciences from UNED, a MSc in Telecommunication Engineering from the Universidad Politécnica of Madrid, and also holds a MA in Law from the Universidad Complutense de Madrid (UCM). He works in economics and the regulation of the convergent sector of information and communication technologies, and in factors that influence the development of the information society. He is the lead investigator of the project "Understanding personal information-driven markets", financed by the Ministerio de Economía y Competitividad through the National program of research, development and innovation oriented toward societal challenges (ECO2013-47055-R), of which this article is a result.

Convincing consumers to share personal data: double-edged effect of offering money

“…While monetary compensation could be considered as an indicator of the profit companies can extract from consumers' data, thus reducing their intention to disclose data (G omez- Barroso et al, 2018;Marreiros et al, 2017); it may also be perceived more positively. In particular, based on the privacy calculus, consumers should agree to share personal data in exchange for some monetary compensation (Phelps et al, 2000;Li et al, 2010).…”

Technology-Driven Economic Behaviours: The Role of Willingness to Disclose Personal Data in Online Buying and Webrooming

“…The factors have been assessed with the help of scales that have been successfully used in earlier studies. Perceived benefit was measured with the 7-item scale that was used by Gomez-Barroso et al (2018) and have asked to express opinion on whether a store or a buyer received more from the exchange of personal into the benefits offered by the store. The variable has been measured after respondents have been presented with a scenario that described the benefits a store offers in exchange for the registration to its site: one percent discount for all purchases and personalized offerings for future browsing.…”

Determinación de los principales parásitos intestinales en perros de Unidades Habitacionales y Parques en Apizaco, Tlaxcala, México

“…Se diseñaron dos instrumentos de medición diferentes para ambos lugares, 206 para UH y 103 para aplicarse en PR, con un total de 309 encuestas a tutores y se consideró que un 10 % de los encuestados no proporcionarían la información completa [14], por lo que se programó realizar 340 encuestas a tutores de perros. Las encuestas fueron anónimas, solo se utilizó un código para distinguir los diferentes estratos.…”