Pricing policy on a dual competitive channel for a green product under fuzzy conditions

Jamali, Mohammad-Bagher; Gorji, Mohammad-Ali; Iranpoor, Mehdi

doi:10.1007/s00521-020-05567-2

Cited by 10 publications

(5 citation statements)

References 54 publications

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“…Assumption 3 Demand in each channel is a linear function of the price in the self-channel and other channels, as well as the greenness degree of the product (Jamali et al, 2021).…”

Section: Assumptionmentioning

confidence: 99%

Sustainable multi-channel supply chain design: an intuitive fuzzy game theory approach to deal with uncertain business environment

Mahmoudi

Emrouznejad

et al. 2022

Environ Dev Sustain

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By introducing the concept of sustainable development, managers and policymakers in many industries have been encouraged to consider environmental and social issues in addition to economic objectives in their planning. Following this concept, sustainable supply chain management has become the main concern of many studies. Among all the strategies to achieve sustainability targets in a supply chain, cooperating with third-party logistics companies has attracted lots of attention. By providing more sustainable and efficient transportation services, 3PLs can help all types of regular, closed-loop, and circular SCs achieve more profit, while they are still sustainable, at least in distribution and collection/recycling stages. This study investigates the sustainable multi-channel SC design problem in the presence of the government and 3PLs. To bring the present study closer to the real-world situation, the problem is modeled using an intuitionistic fuzzy uncertainty approach. Considering the government as the leader of the SC in two centralized and decentralized decision structures, game theory has been applied to model the game between players and obtain optimal decision values. For the first time in the literature, public awareness toward green activities of the players, emission reduction, uncertainty, and delivery time have been considered in this study. The results show the presence of a 3PL will reduce the delivery time and the amount of pollution. Also, the findings confirm that governments can control the players' activities and encourage them to apply green strategies using financial tools.

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“…Assumption 3 Demand in each channel is a linear function of the price in the self-channel and other channels, as well as the greenness degree of the product (Jamali et al, 2021).…”

Section: Assumptionmentioning

confidence: 99%

Sustainable multi-channel supply chain design: an intuitive fuzzy game theory approach to deal with uncertain business environment

Mahmoudi

Emrouznejad

et al. 2022

Environ Dev Sustain

View full text Add to dashboard Cite

show abstract

“…According to the research of Jamali et al (2021), Zand et al (2019), the green manufacturer adopts a strategy of consistent online and offline retail prices to avoid channel conflicts. 2020), M1's green investment cost is one-off and has the characteristics of convexity and increasing marginal cost.…”

Section: Problem Description Assumptions and Notationmentioning

confidence: 99%

“…There are some conflicts of interest in a dual-channel supply chain. According to the research of Jamali et al. (2021), Zand et al.…”

Section: Problem Description Assumptions and Notationmentioning

confidence: 99%

Product pricing and green decision-making considering consumers' multiple preferences under chain-to-chain competition

Wang

Liu²,

Wen³

et al. 2022

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PurposeIt is necessary to implement green supply chains. But green development needs to be gradual and coexist with ordinary products in the market. This paper aims to study the green and ordinary product pricing and green decision-making under chain-to-chain competition.Design/methodology/approachThis paper considers consumers' multiple preferences and takes two competitive supply chains with asymmetric channels as the research object. Through the construction of the game models involving different competitive situations, this paper studies the pricing, green decision-making and the supply chains' profits, and discusses the impact of consumer green preference, channel preference, green investment and competition on the decision-making and performance. Finally, this paper further studies the impact of the decision structure on the environmental and economic benefits of supply chains.FindingsThe results show that consumer green preference has an incentive effect on the green supply chain and also provides an opportunity for the regular supply chain to increase revenue. Specifically, consumers' preference for green online channels improves the product greenness, but its impact on the green retailer and regular supply chain depends on the green investment cost. Moreover, competition not only fosters product sustainability, but also improves supply chain performance. This paper also points out that the decentralization of the regular supply chain is conducive to the environmental attributes of the green product, while the environment-friendly structure of the green supply chain is different under different conditions. In addition, the profit of a supply chain under centralized decision is not always higher than that under decentralized decision.Originality/valueThe novelty of this paper is that it investigates the pricing of two heterogeneous alternative products and green decision-making for the green product under the competition between two supply chains with asymmetric channels, in which the green supply chain adopts dual channels and the regular supply chain adopts a single retail channel.

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“…The choice to adopt green supply chain practices provides a greater possibility for businesses to enhance and realize their sustainable objectives from social and environmental perspectives on the premise of without influencing economic growth. Decision-makers are increasingly paying attention to the development of environmentally friendly products and green supply chains [ 32 , 33 ]. For instance, Das et al (2022) [ 34 ] designed a dual-channel supply chain considering the greenness level of products and demonstrated that the decentralized model held higher retail prices and a lower greenness level.…”

Section: Literature Reviewmentioning

confidence: 99%

Pricing Policies of Green Dual-Channel Supply Chain with Fairness Concerns and Altruistic Preferences Based on Consumers’ Environmental Awareness and Channel Preference

Wang

Epede

2022

IJERPH

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Taking into consideration fairness concerns and altruistic preferences of manufacturers, this paper aims to propose a green dual-channel supply chain that incorporates consumers’ environmental awareness (CEA) and channel preference. The purpose of this work is to explore and further compare the optimal outcomes in a green dual-channel supply chain in three scenarios, which are the fairness-neutrality scenario (Model N), the manufacturer is concerned with fairness scenario (Model F), and the manufacturer has altruistic preference (Model A), respectively. The game-theoretical models with different fairness preferences, comparative, and numerical analyses are used to put forward the impacts of consumers’ channel preference and CEA on pricing, profits, and utilities, and to identify the differences in decisional outcomes between the three models. The results indicate that CEA always contributes to developing the green market while adversely affecting common products. Moreover, consumers’ channel preferences might enable the manufacturer and retailer to enhance profitability under certain conditions. The findings also reveal that manufacturer’s fairness concerns can possibly increase the demand for green products but impair the overall performance of the supply chain in general. Moreover, while the manufacturer’s altruistic preference benefits the retailer’s profits, it has a detrimental effect on the performance of the green supply chain. The practical implications of this research come to promote green consumption and increasing consumer awareness of environmental protection are effective ways to develop a green supply chain. It is also important to note that in order to maintain the durability and stability of the sup-ply chain, the manufacturer must maintain a moderate level of fairness preference behaviors so that downstream retailers will remain enthusiastic about establishing long-term relationships.

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Pricing policy on a dual competitive channel for a green product under fuzzy conditions

Cited by 10 publications

References 54 publications

Sustainable multi-channel supply chain design: an intuitive fuzzy game theory approach to deal with uncertain business environment

Sustainable multi-channel supply chain design: an intuitive fuzzy game theory approach to deal with uncertain business environment

Product pricing and green decision-making considering consumers' multiple preferences under chain-to-chain competition

Pricing Policies of Green Dual-Channel Supply Chain with Fairness Concerns and Altruistic Preferences Based on Consumers’ Environmental Awareness and Channel Preference

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