Pricing Policies of Green Dual-Channel Supply Chain with Fairness Concerns and Altruistic Preferences Based on Consumers’ Environmental Awareness and Channel Preference

Ge, Genhasi; Wang, Daoping; Epede, Mesumbe Bianca

doi:10.3390/ijerph192013564

Cited by 6 publications

(5 citation statements)

References 84 publications

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“…Therefore, we hypothesize θ > 1. p l and p n are the retail prices of green and regular products. Furthermore, consumers can obtain environmental utility ητ from purchasing the green product [40], where η is the coefficient of consumers' green preference, and τ denotes the product's greenness. The market size is assumed to be one.…”

Section: Problem Description and Assumptionsmentioning

confidence: 99%

The Impact of CSR Implement Modes on Sustainable Supply Chain Pricing and Green Decision Making

Li,

Liu,

2024

Sustainability

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Green transformation is an effective way for supply chains to achieve sustainable development. In the heterogeneous substitute product coexistence environment, it is valuable to explore the motivation behind CSR implementation as well as the advantages and differences associated with different members’ CSR implementations. In this study, we consider that the manufacturer produces both green products and ordinary products that are substitutes for each other and construct a CSR-absence scenario (Model N), a retailer implementing CSR scenario (Model R), and a manufacturer implementing CSR scenario (Model M). Applying a game-theory-based method, we obtain the optimal pricing, green decision, and supply chain profit under different scenarios. We analyze the effects of consumers’ green preference, green product function coefficient, and CSR level on decision making and performance. Through comparison and numerical analysis, we find the following: (1) Although the CSR behaviors of the manufacturer and the retailer squeeze the market demand space of the ordinary products, the greenness of the green product increases, and the retail price decreases. This not only enhances the consumer surplus of green products but also increases the profit and social welfare of the supply chain system. (2) The eco-friendliness of green products, product demand, and social welfare levels are the highest when the retailer implements CSR, followed by when the manufacturer implements CSR, and are the lowest in the CSR-absence scenario. In addition, the following retailer can enhance both its and the manufacturer’s profits through implementing CSR within a reasonable range. (3) The numerical analysis results show that, when the functional attributes of the green products meet a certain level, supply chain members implementing CSR does not affect consumers’ choice of green products.

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Section: Problem Description and Assumptionsmentioning

confidence: 99%

The Impact of CSR Implement Modes on Sustainable Supply Chain Pricing and Green Decision Making

Li,

Liu,

2024

Sustainability

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“…Without loss of generality, the price-sensitive coefficients are normalized to 1 [34][35][36][37][38]. The competition coefficient between the two freight Forwarders 1 and 2, µ, satisfies 0 < µ < 1 [39][40][41], where a larger value indicates higher competition intensity. It should be emphasized that 0 < µ < 1 is used to acknowledge the greater influence of each forwarder's own pricing on its market demand compared to the pricing of its competitor.…”

Section: Problem Description and Basic Modelmentioning

confidence: 99%

“…The cost coefficients are selected as α = 4 [4] and β = 2.5 [44]. A lower competition coefficient, µ = 0.3, is chosen based on the literature [40]. Using Assumption 2, take η = 2.2.…”

Section: Simulation and Numerical Analysismentioning

confidence: 99%

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Optimal Decisions in a Sea-Cargo Supply Chain with Two Competing Freight Forwarders Considering Altruistic Preference and Brand Investment

Duoqing

Liu

et al. 2023

Systems

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Maritime transportation is a crucial component of international cargo transport, offering several advantages, such as route flexibility, large capacity, and cost-effectiveness. The competition and collaboration among the node enterprises in the sea-cargo supply chain system (SCSCS) directly impact the overall structure and efficiency of the supply chain system, introducing complexity in analysis. This research focuses on a two-level SCSCS comprising one shipping company and two competing freight forwarders, considering their altruistic preferences manifested through contributing to the shipping company’s brand building. Employing a Stackelberg game model, this study examines the effects of the shipping company’s brand investment willingness and the freight forwarders’ altruistic preferences on the decision making and profits of all stakeholders. The findings reveal that a higher willingness of the shipping company to invest in its brand building leads to increased profits for all parties involved. However, while the altruistic behaviors of the freight forwarders can enhance the shipping company’s profits, their own profits may not necessarily see the same impact. Furthermore, moderate competition between the freight forwarders can enhance the profits for all members. This research identifies the circumstances in which the freight forwarders’ altruistic preferences can lead to increased profits for themselves, achieving both altruistic and self-interested outcomes.

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“…Research on low-carbon strategies in dual-channel supply chains can be divided into three main areas. First, from the perspective of dual-channel supply chain irrational members, studies have investigated the efects of equity concerns [2,3], altruistic behavior [4,5], and risk aversion [6] on emission-reduction strategies. Xue and Wang [7] simultaneously considered the impact of fairness concerns and risk avoidance on supply chain decisions.…”

Section: Introductionmentioning

confidence: 99%

Differential Game Model for a Dual-Channel Supply Chain’s Optimal Strategy under the Reference Carbon Emission Effect

2024

Complexity

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Taking into account the impact of time factors on emission reductions and brand reputation, the reference carbon emission effect and dual-channel supply chain are incorporated into a unified analysis framework. We applied differential game theory to build models under centralized decision-making and decentralized decision-making. The aim of the research is to explore the strategies of a single manufacturer and a single retailer on product pricing, low-carbon production, and advertising. The research analyses the impact of reference carbon emission effects, cost coefficients, and interchannel substitutable coefficients on profits. In order to alleviate the double marginal effect brought about by decentralized decision-making, a cost-compensation coordination mechanism is proposed. The conclusions are as follows. First, centralized decision-making is the optimal decision-making mode, but further consultation is required to implement it voluntarily by both parties. Second, a cost-recovery contract occurs when the fixed fee that the retailer gives the manufacturer meets certain conditions. The contract can make the retailer’s advertising investment reach the level of centralized decision-making and improve the member’s profit under the decentralized decision-making. The coordination mechanism is effective. Third, the reference carbon emission effect can bring about an increase in the manufacturer’s low-carbon production input and profits. The retailer’s advertising investment is not affected by the reference carbon emission effect. Fourth, wholesale prices and online or offline retail prices are all positively correlated with the market share of the channel. The price-substitution coefficient between channels is positively correlated with both low-carbon inputs and profits.

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Pricing Policies of Green Dual-Channel Supply Chain with Fairness Concerns and Altruistic Preferences Based on Consumers’ Environmental Awareness and Channel Preference

Cited by 6 publications

References 84 publications

The Impact of CSR Implement Modes on Sustainable Supply Chain Pricing and Green Decision Making

The Impact of CSR Implement Modes on Sustainable Supply Chain Pricing and Green Decision Making

Optimal Decisions in a Sea-Cargo Supply Chain with Two Competing Freight Forwarders Considering Altruistic Preference and Brand Investment

Differential Game Model for a Dual-Channel Supply Chain’s Optimal Strategy under the Reference Carbon Emission Effect

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