Product pricing and green decision-making considering consumers' multiple preferences under chain-to-chain competition

Wang, Shijuan; Liu, Linzhong; Wen, Jiqiu; Wang, Guangwei

doi:10.1108/k-05-2022-0782

Cited by 5 publications

(4 citation statements)

References 46 publications

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“…Cao et al [30] analyzed the impact of product substitution and consumer green awareness on manufacturer encroachment strategies, green innovation efforts, and supply chain performance based on the environmental attributes of the different products in the two categories. Wang et al [31] developed a two-chain model for selling heterogeneous products under an asymmetric channel structure. They found that as the degree of product substitutability increases, the green supply chain improves the greenness of the products, the retail price and demand of both products increase, and the performance of the supply chain system is improved.…”

Section: Supply Chain Considering Product Substitutionmentioning

confidence: 99%

“…For example, refs. [31,39] studied the green decision problem for heterogeneous substitutes in a two-chain system with asymmetric and symmetric structures, respectively. Hong et al [41] discussed the impact of consumers' differentiated purchasing behaviors (that is, different levels of environmental awareness and reference identification) on the design of green products and the pricing strategies for substitutable products.…”

Section: Research Gapmentioning

confidence: 99%

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The Impact of CSR Implement Modes on Sustainable Supply Chain Pricing and Green Decision Making

Li,

Liu,

2024

Sustainability

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Green transformation is an effective way for supply chains to achieve sustainable development. In the heterogeneous substitute product coexistence environment, it is valuable to explore the motivation behind CSR implementation as well as the advantages and differences associated with different members’ CSR implementations. In this study, we consider that the manufacturer produces both green products and ordinary products that are substitutes for each other and construct a CSR-absence scenario (Model N), a retailer implementing CSR scenario (Model R), and a manufacturer implementing CSR scenario (Model M). Applying a game-theory-based method, we obtain the optimal pricing, green decision, and supply chain profit under different scenarios. We analyze the effects of consumers’ green preference, green product function coefficient, and CSR level on decision making and performance. Through comparison and numerical analysis, we find the following: (1) Although the CSR behaviors of the manufacturer and the retailer squeeze the market demand space of the ordinary products, the greenness of the green product increases, and the retail price decreases. This not only enhances the consumer surplus of green products but also increases the profit and social welfare of the supply chain system. (2) The eco-friendliness of green products, product demand, and social welfare levels are the highest when the retailer implements CSR, followed by when the manufacturer implements CSR, and are the lowest in the CSR-absence scenario. In addition, the following retailer can enhance both its and the manufacturer’s profits through implementing CSR within a reasonable range. (3) The numerical analysis results show that, when the functional attributes of the green products meet a certain level, supply chain members implementing CSR does not affect consumers’ choice of green products.

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Section: Supply Chain Considering Product Substitutionmentioning

confidence: 99%

Section: Research Gapmentioning

confidence: 99%

The Impact of CSR Implement Modes on Sustainable Supply Chain Pricing and Green Decision Making

Li,

Liu,

2024

Sustainability

Self Cite

View full text Add to dashboard Cite

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“…Because of this, the company can put resources into other endeavours that would not have been possible without these cutting-edge methods. Hence, if the management of a firm opts to operate sustainably, the economic constraints and crises that drive them to cut costs establish the way to a brighter future [8,10,[40][41][42][43][44]. The tactic for business operations-cost minimisation-was broadened to include business strategy and industry.…”

Section: Literature Review For Gap Identificationmentioning

confidence: 99%

The Fear of the Known and Unknown in Being the Sustainable Business: Environmental Concern Reflected by Axfood (Sweden)

Shahzad¹,

Dar

Wazirali

2023

Sustainability

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This research aims to examine the feasibility of adopting a corporate social responsibility strategy that prioritises environmental protection within the food distribution and retail sectors. The environmental strategy involves ecofriendly packaging, streamlined logistics, and conservative energy use. The company Axfood serves as a case study. The study involved public records observation, store visits, and discussions with the managers and head of CSR. The study employed a case study approach, utilising data collected from various sources and analysing it for depth and breadth of understanding to uncover systemic causes of environmental concern at Axfood. Three outcomes were derived from the practical experience gathered from observation, repeated store inspection, interviewing customers and store managers, and five conversations with top management. Recycling and cutting costs through energy efficiency allow businesses to compete based on low prices and high-quality products. It is not a long-term fix to have the market pressure businesses to prioritise products above social audits and unclear reports. Finally, the answer for future business is to learn from competitors and reach parity by having what others have while being distinctive in some respects, such as having a superior environmental conscience.

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“…In summary, the single-item pricing optimization model can be written as. Kennedy originating from the study of birds foraging for food [9][10][11]. The PSO algorithm simulates the process of finding food in a flock of birds, where each bird in the flock is viewed as a particle of the population in the algorithm.…”

Section: Daily Replenishment and Pricing Strategy Development For Eac...mentioning

confidence: 99%

Replenishment and Pricing Strategies for Vegetable Commodities Based on Optimization Class Models

2023

AJBM

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Due to the nature of fresh commodities with short shelf life and strong seasonality, this paper is based on the study of the correlation between different vegetable categories and the relationship between sales volume and time, relying on historical sales data and using a variety of analytical methods to establish an optimization model of replenishment strategy and pricing strategy for fresh superstores. Firstly, the changes in the sales volume of goods in different categories with season or time are analyzed, the correlation between categories is quantified through Pearson correlation analysis to determine the purchase relevance of consumers between different categories, and the single product under the same category is analyzed by using systematic clustering method. Then, a one-dimensional linear regression model is established, and the maximum demand under the premise of satisfying the balance of supply and demand is used to determine the supply through the time series forecasting model, and one week is taken as the forecasting cycle, and the replenishment of each type of goods in the coming week is predicted by using Winters multiplier method and 𝐴𝐴𝐴𝐴𝐴𝐴𝐴𝐴𝐴𝐴(𝑝𝑝, 𝑑𝑑, 𝑞𝑞) model. Finally, the cost-plus pricing is analyzed to determine the single-item pricing optimization model, and the multi-objective particle swarm optimization algorithm is used to analyze and solve the pricing model for single-day replenishment strategy. The pricing model proposed in this paper can reasonably help the market to realize the balance of supply and demand, promote fair competition in the market, improve the market structure, and then realize the sustainable development of the economy. The model can be further generalized to other similar studies to help the pricing situation of other commodities in life.

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Product pricing and green decision-making considering consumers' multiple preferences under chain-to-chain competition

Cited by 5 publications

References 46 publications

The Impact of CSR Implement Modes on Sustainable Supply Chain Pricing and Green Decision Making

The Impact of CSR Implement Modes on Sustainable Supply Chain Pricing and Green Decision Making

The Fear of the Known and Unknown in Being the Sustainable Business: Environmental Concern Reflected by Axfood (Sweden)

Replenishment and Pricing Strategies for Vegetable Commodities Based on Optimization Class Models

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