2016
DOI: 10.2224/sbp.2016.44.4.541
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Pricing Aesthetics: How Cognitive Perception Affects Bidding for Artworks

Abstract: There are few studies in which the focus is on cognitive determinants of artwork bidding. Using a micro approach, we explored factors that may influence bidders' offering from a psychological perspective. The 157 participants rated 25 paintings on the price they were willing to offer for works by famous Chinese artists executed in the traditional Chinese style and variants of the same works by a modern Chinese artist working in adaptations of the style of famous Western artists. Results showed that for both th… Show more

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Cited by 5 publications
(6 citation statements)
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References 43 publications
(48 reference statements)
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“…If we look at the examples of popular works above, some people think that the selection of popular works is influenced by their aesthetic value. The results of previous research by Jeffri in Chai, Peng, & Yu (2016) in expressing the view that if a work of art is very artistic, then the price must be high. The results of the study do support this because people think that the level of aesthetics correlates with the high selling price of a product.…”
Section: The Popularity Of Nft Work Is Influenced By the Aesthetic Of...mentioning
confidence: 93%
See 2 more Smart Citations
“…If we look at the examples of popular works above, some people think that the selection of popular works is influenced by their aesthetic value. The results of previous research by Jeffri in Chai, Peng, & Yu (2016) in expressing the view that if a work of art is very artistic, then the price must be high. The results of the study do support this because people think that the level of aesthetics correlates with the high selling price of a product.…”
Section: The Popularity Of Nft Work Is Influenced By the Aesthetic Of...mentioning
confidence: 93%
“…When the reliability of the blockchain crypto platforms was evaluated, 35.6% of the students stated that they found this system reliable. On the findings of research that has been done previously by (Chai, Peng & Yu, 2016;Gunduz, Eryilmaz & Yazici, 2022), researchers have not explained the aesthetic perception of the community on NFT artworks or crypto art, only the correspondent's view on painting in general, and also the world community's view that sees the advantages of NFT artworks in all things, whether it is in accordance with the situation and conditions of the people in Indonesia. Therefore, researchers are interested in studying and analyzing in terms of NFT art products and the public's view of popular artworks sold on the NFT Marketplace.…”
Section: Introductionmentioning
confidence: 94%
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“…There are several factors that people take into account when assessing the economic value of artwork. Chai, Peng, and Yu (2016) found that positive attraction, artistic quality, and cognitive stimulation influence the price people are willing to pay for artwork. Positive attraction is the subjective assessment of the object that is linked to its aesthetic value.…”
Section: Literature Backgroundmentioning
confidence: 99%
“…Si se analizan los resultados en función del género, se observa que no hay diferencias significativas entre hombres y mujeres salvo en el caso de la pasividad y la tristeza (ver figura 3). Estos datos confirman estudios previos que demuestran que hombres y mujeres, a pesar de sus diferencias neurológicas, perciben de forma similar la mayoría de artes y las emociones que suscitan (Fedrizzi, 2012), rebatiendo así algunos estigmas sociales y prejuicios relacionados con estereotipos sexuales en prácticas artísticas y en la vivencia de algunas emociones. Quizá la mayor pasividad de los varones respecto a las artes pueda sugerir una menor presencia de éstos en eventos artísticos.…”
Section: Artseduca 25 / 92unclassified