Aesthetic Analysis and Public Perceptions of Popular Artworks in NFT Opensea Marketplace

Abstract

This research is descriptive research to find out the symptoms or effects of aesthetics and public perception of the popular artworks of the NFT (non-fungible token) Marketplace. The NFT marketplace has begun to gain popularity among Indonesians since the virality of Ghozali who managed to sell his artwork in the form of selfie photos on the NFT Opensea Marketplace, earning billions of rupiah in profits at the end of 2021. Of empirical interest is the potential reasons why some artworks on the NFT Marketplace are prized highly compared to other works. There are two aspects of the study discussed in this study, namely aesthetics and public perception. This study aims to descriptively examine aesthetics and public perceptions of popular artworks at the NFT Opensea Marketplace; examine and investigate the things that affect the popularity of artwork on the NFT Opensea Marketplace from the aesthetic aspect and public perception. Findings reveal that the aesthetic perception of the public, seeing the popularity of NFT artwork is influenced by several factors, including: (1) people's perspectives on what makes something "unique", (2) influenced by the medium of introduction, (3) the popularity of the work is influenced by its aesthetic value, and (4) the popularity of NFT artworks is determined by the context.