Preferred Language in Business: An Analysis of Shop Signs in Kuantan City, Malaysia

Zaini, Muhammad Harriz; Razali, Azlini; Sahidol, Jun Nirlawati Mohd; Ariffin, Kamisah

doi:10.6007/ijarbss/v11-i10/10744

Cited by 2 publications

(3 citation statements)

References 14 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Aside from the regulations, bottom-up signs also reflect similar outcome where most of the signs were written in BM. Hence, the data reveal that preference for BM in most signs can also be influenced by personal freedom and choice rather than legislation which supports the notion made by (Zaini et al, 2021). Apart from that, the dominance of English over other local languages in both monolingual and bilingual signs is attributable to economic factor, which many have agreed upon.…”

Section: Discussionsupporting

confidence: 70%

“…Previous studies in tourist areas have primarily focused on the value of local languages as symbols of authenticity, as well as the importance of English as a global communication tool. It's worth noting that conflicting language policies at different levels of government can lead to inconsistencies in the linguistic landscape, as language use in business and tourism transcends nationalistic and cultural boundaries (Zaini et al, 2021). This potential issue may be reflected in the LL of Malaysian tourist sites.…”

Section: Literature Review Linguistic Landscape and Tourismmentioning

confidence: 99%

“…English, being the global language, plays an essential role among Malaysians in disseminating their message and meaning. Besides its secondary prevalence in the country and widespread comprehension among the population, English is also preferred within the realms of commerce and tourism (Zaini et al, 2021). The growth of tourism industry as well as international businesses, have contributed to the prevalence of English in signage.…”

Section: Monolingual Signsmentioning

confidence: 99%

See 2 more Smart Citations

Language Choice and Preference in The Linguistic Landscape of Teluk Batik, Malaysia

Hasni,

Anuarudin,

Sulong

2024

IJARBSS

View full text Add to dashboard Cite

The study of linguistic landscape (LL) is an interdisciplinary field that examines the visible presence and use of languages in public space. However, studies on LL in Malaysia are still scarce and have yet to be conducted extensively, especially in the tourism context. To address the lack of LL research in Malaysia, the present study seeks to explore the representation of language use in the public space of Malaysian tourism context. Based on a quantitative approach, pictorial data (64 pieces of signage) along the coastline of Teluk Batik beach were photographed and analysed as data samples. The frequency of language use was collected using the frameworks described by (Huebner, 2009; Cenoz and Gorter, 2010). This study also looked into the language choice and preferences, as well as the type of sign employed in Teluk Batik. The research identifies Teluk Batik as a tourism destination with multilingual inequality. The LL of Teluk Batik is still dominated by Bahasa Melayu (BM), even though it is known to be one of the most famous tourist sites in Perak. English, occupying a secondary position in monolingual signs is still lacking in its presence as the number is limited, whereas bilingual signs incorporating Mandarin and Arabic are comparatively less numerous. The findings of this study may contribute to a better understanding of the LL and tourism readiness in Teluk Batik, which are vital for a successful and sustainable tourism industry.

show abstract

Section: Discussionsupporting

confidence: 70%

Section: Literature Review Linguistic Landscape and Tourismmentioning

confidence: 99%

Section: Monolingual Signsmentioning

confidence: 99%

See 1 more Smart Citation