Preferred Forms of Online Shopping by the Youth Generation

Pšurný, Michal; Antošová, Irena; Stávková, Jana

doi:10.11118/ejobsat.2022.003

Cited by 2 publications

(2 citation statements)

References 20 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Numerous studies have been devoted to the use of mobile devices for online shopping, such as Hossain et al ( 2020 2012). Online shopping using only smartphones and laptops was also investigated, not including tablets and desktop computers (Pšurný et al, 2022). The technical aspects of online shopping have also been reflected in research on experience in technology (Eboli & Mazzulla, 2013), especially internet use capability (Mehrotra et al, 2020) and variously defined personal innovativeness (Atchariyachanvanich et al, 2007;Cheng & Chung, 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

Determinants of using online shopping in European Union countries

Huterska

Huterski

2022

EiP

View full text Add to dashboard Cite

Motivation: Online shopping has gained increased economic importance as a result of restrictions on brick-and-mortar purchases due to the COVID-19 pandemic. Notwithstanding the natural partial return of consumers to direct purchases with the lifting of restrictions by the authorities, interest in online shopping does not return to pre-pandemic levels. Aim: The aim of the article is to verify the influence of various factors on the propensity to use online shopping in the European Union countries in the period 2010–2021. Due to the temporal and geographical scope of data, the panel method was used in the research. Results: The research on the determinants of online shopping, carried out by the authors, showed the statistical significance of all eight dependent variables affecting the share of people who shop online in the societies of the European Union countries. The increase in the use of online shopping is influenced by both the quality of Internet connections, the general frequency of Internet use, readiness to search the Internet for information about goods and services and the use of Internet banking. This regularity also occurs in the case of the share of older people in society, the share of people with at least the second level of education, the share of people employed in science and technology, and the level of GDP per capita.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Determinants of using online shopping in European Union countries

Huterska

Huterski

2022

EiP

View full text Add to dashboard Cite

show abstract

“…According to Eger et al (2021), it was mainly the convenience of shopping from home that brought consumers to online shops during the pandemic. For these reasons, the importance of the online presentation of products and services, online communication with customers, and online customer references is growing (Psurny et al, 2022;Rajani & Nakhat, 2019). According to Niu et al (2022), consumers are most influenced by review-based recommendations when shopping online.…”

Section: Introductionmentioning

confidence: 99%

Changes in Consumer Purchasing Decisions: Traditional and Emerging Factors in the Dynamic Marketing Landscape Over 15 Years

Antosova,

Psurny,

Stavkova

2023

MMI

View full text Add to dashboard Cite

The paper summarises the factors influencing consumer purchasing decisions and the changes the factors have undergone over the last 15 years. The research aimed to determine what changes have occurred in the intensity of the traditional factors influencing consumers’ purchasing decisions over the past 15 years and to identify the new factors currently shaping consumers’ purchasing decisions. The research was carried out by means of a questionnaire survey conducted in the Czech Republic (N = 686). The survey results were subjected to descriptive statistics combined with multivariate exploratory factor analysis. The paper presents the results of an empirical analysis which showed that between 2007 and 2022, there were no significant changes in consumers’ perceived importance of traditional factors influencing their purchasing decisions in different categories of consumption. The research has confirmed that consumers perceived quality, price and necessity as the most important factors across the different categories, while advertising was still the least important. However, the perceived importance of advertising has increased slightly in some shopping categories, such as Clothing and Footwear and Transport, along with the perceived importance of discounts. However, new factors have emerged to influence consumers before making a purchase decision. The Clothing and Footwear category was selected for detailed factor analysis because consumers assigned more importance to the emerging factors here than other purchase categories. By applying factor analysis, the authors identified five determinants of consumer decision-making in purchasing Clothing and footwear category, including new and traditional factors. The first determinant was the current trends in the market. The second determinant was recommendations, including recommendations from family, friends and professionals, together with the chance to try something new. The third purchase determinant was experience based on the consumer’s previous experience, which also shaped the subsequently preferred parameters and product quality. The fourth determinant was pricing. The final determinant of the purchase decision was sustainability in both consumption and purchase. The research results are useful for market players, especially in the innovation of customer communication and company marketing management.

show abstract

Preferred Forms of Online Shopping by the Youth Generation

Cited by 2 publications

References 20 publications

Determinants of using online shopping in European Union countries

Determinants of using online shopping in European Union countries

Changes in Consumer Purchasing Decisions: Traditional and Emerging Factors in the Dynamic Marketing Landscape Over 15 Years

Contact Info

Product

Resources

About