Preferensi Label, Dan Persepsi Kemudahan Memperoleh Produk Terhadap Keputusan Pembelian Sayuran Organik

Abstract

This study aims to determine the effect of label preference on purchasing decisions, the influence of perceived ease of obtaining organic vegetables on purchasing decisions and the influence of label preferences and perceived ease of obtaining organic vegetables on purchasing decisions.The results of the study showed that the perception of ease of obtaining products had a positive and significant effect on purchasing decisions with a total influence of 23,6%. The direct effect of the perception of the ease of obtaining a product for a purchasing decision is 17%, This means that the more easily consumers get organic vegetables, the decision of consumers to buy organic vegetable products is higher

Pengambilan Keputusan dalam Konsumsi Sayuran dan Pola Konsumsi Pangan Petani Padi di Kecamatan Pugung Kabupaten Tanggamus

“…Hal ini menunjukkan bahwa keputusan rumah tangga petani padi dalam mengonsumsi sayuran adalah aksesbilitas fisik atau kemudahan memperoleh. Hasil penelitian ini sejalan dengan penelitian (Dasipah E, Sukmawati D, 2019) yang menunjukkan bahwa persepsi kemudahan memperoleh produk berpengaruh positif dan signifikan terhadap keputusan pembelian sayuran organik.…”

Customer Preference and Satisfaction Level Toward Organic Vegetable Attribute (Case Study on Top Buah Segar Cibubur)

“…It is because the organic label is a guarantee that shows that the vegetables purchased are products that are produced through stages that are free of chemicals. Dasipah et al (2019) also explained that labeling is a guarantee for an organic product so that organic labeling should not be done carelessly but must meet specific requirements and must be done legally and specifically. Then related to the price, Yasmin et al (2017) explained that price had the lowest assessment among all indicators.…”