AbstrakPenelitian ini bertujuan untuk mengetahui kesadaran investasi generasi milenial di wilayah DKI Jakarta, Indonesia. Selain itu juga untuk mengetahui jenis investasi yang menjadi pilihan generasi milenial dan apa pertimbangan mereka. Data primer diperoleh melalui penyebaran kuesioner kepada 100 responden yang berdomisili ataupun bekerja di DKI Jakarta. Metode analisis data menggunakan uji validitas dan reliabilitas, serta analisis deskriptif. Hasil penelitian menunjukkan bahwa tingkat kesadaran investasi generasi milenial di DKI Jakarta sangat tinggi. Adapun pilihan investasi terbesar yaitu pada properti dan saham. Properti dipilih dengan pertimbangan lebih aman, risiko rendah, dan harga cenderung naik di masa mendatang. Saham dipilih dengan pertimbangan dapat memberikan return yang lebih tinggi, dapat memberikan capital gain dan deviden dalam jangka panjang, serta mudah dalam pembelian dan penjualannya. Kata kunci: Investasi; kesadaran investasi; generasi milenial
Millennial generation investment awareness in DKI Jakarta Indonesia AbstrakThis study aims to determine the investment awareness of the millennial generation in the DKI Jakarta area, Indonesia. In addition, it is also to find out the type of investment that is the choice of the millennial generation and what their considerations are. Primary data was obtained through the distribution of questionnaires to 100 respondents who were domiciled or worked in DKI Jakarta. The data analysis method uses validity and reliability tests, as well as descriptive analysis. The results showed that the level of investment awareness of the millennial generation in DKI Jakarta is very high. The biggest investment options are in property and stocks. Properties are selected with safer, low-risk considerations, and prices are likely to rise in the future. Stocks are chosen with the consideration that they can provide higher returns, can provide capital gains and dividends in the long term, and are easy to buy and sell.