2018
DOI: 10.1073/pnas.1714945115
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Preferences for moral vs. immoral traits in others are conditional

Abstract: The preference for morality in others is regarded as a dominant factor in person perception. Moral traits are thought to foster liking, and immoral traits are thought to foster disliking, irrespective of the context in which they are embedded. We report the results of four studies that oppose this view. Using both explicit and implicit measures, we found that the preference for morality vs. immorality in others is conditional on the evaluator's current goals. Specifically, when immorality was conducive to part… Show more

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Cited by 99 publications
(57 citation statements)
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“…[We do not wish to argue that book-smart is a universally more positive trait than street-smart. In fact, recent work has provided evidence that even traits with clear moral implications, such as merciful, honest, and selfish, are subject to contextually dependent implicit evaluations (53). As such, we believe that it is an intriguing empirical question whether a trait that becomes contextually positive given some current goal, also becomes temporarily more closely associated with the (high-status) ingroup.…”
Section: Resultsmentioning
confidence: 84%
“…[We do not wish to argue that book-smart is a universally more positive trait than street-smart. In fact, recent work has provided evidence that even traits with clear moral implications, such as merciful, honest, and selfish, are subject to contextually dependent implicit evaluations (53). As such, we believe that it is an intriguing empirical question whether a trait that becomes contextually positive given some current goal, also becomes temporarily more closely associated with the (high-status) ingroup.…”
Section: Resultsmentioning
confidence: 84%
“…Most frequent words (top 10%) when describing rational and reasonable persons. Appendix References (45)(46)(47)(48)(49)(50)(51)(52)(53)…”
Section: Supplementary Materialsmentioning
confidence: 99%
“…Even when the parameters of a task are held constant, there are some individuals who resolutely adhere to reciprocal trust norms and others who deviate from this norm (Baumgartner et al, 2009; Cesarini et al, 2008). There are other cases in which individuals might doggedly reciprocate trust in one situation, but swiftly forgo reciprocal behavior when the situation changes (Melnikoff & Bailey, 2018). For example, if a Trustee knows an Investor made a highly risky decision to trust, the Trustee will reciprocate with more money, illustrating the exquisite sensitivity people have to normative signals (Van Den Bos, van Dijk, Westenberg, Rombouts, & Crone, 2009).…”
Section: The Norms That Govern Moral Behaviormentioning
confidence: 99%