“…Studies indicated that tourism can promote local culture and further transform the way in which rural hosts view their own culture and identity, from a negative self-perspective, such as the sense of being outdated, to a positive perspective, which includes the sense of being unique, healthy, and harmonious, which is admired by urban dwellers [23,25,27,50,51]. Whereas a substantial body of research has documented that economic impacts are perceived as the main expected consequence of tourism development [18,29,33], the results of this study show that the expectation of social empowerment that improves indigenous identity and revives cultural heritage is critical to the indigenous hosting community.…”