“…This difference, however, is not dictated by the methodologies themselves but reflects their usual applications: Conjoint techniques are used most often by consumer researchers, and functional measurement is used most often by psychologists. However, conjoint techniques can be, and have been, used to study psychological phenomena (e.g., C. H. Coombs & Bowen, 1971, and C. H. Coombs & Huang, 1970, on the perceived riskiness of gambles; C. H. Coombs et al, 1975, on familysize and sex-composition preferences; L. C. Coombs, 1979, on job/family preferences; Fischer, 1976, on joboffer preferences;Nygren, 1985, on workload preferences; Orkin & Greenhow, 1978, on the competence of medical residents; Ullrich & Painter, 1974, on jobapplicant preferences;Wallsten, 1972Wallsten, , 1976, on probabilistic information processing; Wallsten & Budescu, 1981, on the assessment of personality profiles; and Wittink & Montgomery, 1979, on job preferences). Likewise, functional measurement can be, and has been, used to study preferences for consumer goods and services (e.g., Bettman, Capon, & Lutz, 1975a, 1975b, on toothpaste preferences; Kocur, Hyman, & Aunet, 1982, Lerman & Louviere, 1978, Levin & Herring, 1981, Norman, 1977, and Norman & Louviere, 1974Meyer, 1982, on preferences for pizza parlors and apartments; and Troutrnan & Shanteau, 1976, on preferences for disposable diapers and infant car seats).…”