1990
DOI: 10.3758/bf03203176
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Solutions to some problems in the implementation of conjoint analysis

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Cited by 3 publications
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“…Thus, research findings based on the method of conjoint analysis may have better predictive validity. In general, published empirical results on the predictive validity of conjoint analysis are encouraging (Green & Srinivasan, 1978; Louviere & Timmermans, 1992; Nickerson, McClelland, & Petersen, 1990).…”
mentioning
confidence: 98%
“…Thus, research findings based on the method of conjoint analysis may have better predictive validity. In general, published empirical results on the predictive validity of conjoint analysis are encouraging (Green & Srinivasan, 1978; Louviere & Timmermans, 1992; Nickerson, McClelland, & Petersen, 1990).…”
mentioning
confidence: 98%