Predictors of behavioral intention among tourist: the case of revisiting street food spots in Penang, Malaysia

Mohamad, Noraihan; S.Palan, Devandran; Roslan, Muhammad Aidil; Nasron, Nurul Aizat

doi:10.1080/15378020.2021.1964418

Cited by 23 publications

(14 citation statements)

References 40 publications

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“…To understand the contrast, we turn to the Act-Purpose ratio and examine the videos posted on the OPGTA and how they sought to communicate the attractiveness of Penang. As indicated in the images below there was significant use of professional, wide-angle videography and quick cuts to present different attractions, from nature-based encounters at Penang Hill to the local food and heritage that are associated with its destination image, as supported by prior literature (Mohamad et al, 2022; Tilaki et al, 2016; Yousefi and Marzuki, 2015). Importantly the purpose was not achieved through one single unifying image, scene, or individual (those featured were nameless), but through a composite of different images taken at different angles, distances, and times of day.…”

Section: Resultsmentioning

confidence: 77%

A pentadic analysis of TikTok marketing in tourism: The case of Penang, Malaysia

Tham,

(Ava) Chen,

Durbidge

2023

Tourist Studies

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Several destinations have jumped on the TikTok bandwagon to explore consumer reactions and motivations towards visit intentions, though these are largely limited to point-in-time surveys. Using the example of Penang, Malaysia, this research contributes to the paucity of knowledge surrounding TikTok in tourism by analysing contents generated from the destination management organisation, travel influencers, and other tourists participating in a TikTok competition for the destination. Drawing from Burke’s Pentadic analysis, the findings reveal the sociological interactions where the performativity of the short videos are staged by different users with the destination as the backdrop. Theoretical and managerial implications are highlighted to inform current and future practices of TikTok (re)presentation in tourism, and how the platform can be used distinctively to socially interact with various target markets and stakeholders.

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Section: Resultsmentioning

confidence: 77%

A pentadic analysis of TikTok marketing in tourism: The case of Penang, Malaysia

Tham,

(Ava) Chen,

Durbidge

2023

Tourist Studies

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“…In some areas of Malaysia, the water used by street vendors is quite good, as they use tap water (potable). Tap water use positively affects street food selling because the water is always running, thereby reducing the likelihood of microbial contamination [16].…”

Section: Non-potable Non-potable Non-potablementioning

confidence: 99%

The Water Hygiene of Street Food Vendors in Southeast Asia: A Review

Mulyodarsono,

Kristopo

2024

IOP Conf. Ser.: Earth Environ. Sci.

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The safety of street food vendors in Southeast Asian countries is of concern as many do not follow basic food safety principles. The water used to wash cutlery that is not hygienic may cause foodborne illnesses. Therefore, the general aim of this study was to summarize the water hygiene of street vendors in Southeast Asia. PRISMA guidelines were used to find suitable sources for this systematic review. Relevant studies are retrieved from several databases, such as Science Direct, PubMed, SAGE, EBSCOhost, Taylor and Francis, and Scopus. The keywords used to identify the relevant studies were water, water quality, hygiene, sanitation, street vendor, and food safety. The initial search in the databases yielded 80 articles. After the screening process based on the criteria of the article, only 9 articles were used in the final systematic review. The results showed that the water hygiene system in street vendors in Southeast Asia is still relatively unhygienic because most still use bucket water (non-tap water), which can contaminate food and lead to foodborne illness.

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“…Food quality is considered to be the main motivation for customers to visit street food outlets Briliana et al, (2021). Food quality can be defined as having several components, such as the freshness of the ingredients, taste, consistency of quality and appearance (Mosavi and Ghaedi,2013;Rozekhi et al,2016;Noraihan et al, 2021). Food also provides a sensual and pleasant purchasing experience that can increase holiday pleasure and attract tourists to a destination (Mitchell and Hall, 2003;Zhong and Moon, 2020).…”

Section: Literature Review Food Qualitymentioning

confidence: 99%

How Indonesian Street Food Stalls Inspire Post-Pandemic Indonesian Tourism

Briliana

Prasetio

Prasastyo

2023

JMIEB

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Penelitian ini bertujuan untuk menginvestigasi pengalaman terkait warung kaki lima Indonesia di kalangan wisatawan domestik yang berkunjung ke kota-kota di Indonesia sejak pandemi COVID-19. Berkaitan dengan hal tersebut, penelitian ini dilakukan untuk menganalisis secara mendalam bagaimana kualitas makanan, harga, dan lingkungan fisik mempengaruhi kepuasan pelanggan dan meningkatkan loyalitas mereka terhadap berbagai warung jajanan kaki lima di Indonesia, khususnya sejak pandemi. Data dari total 372 responden dikumpulkan melalui kuesioner, dibagikan secara acak kepada wisatawan domestik, yang sedang berlibur atau mengunjungi beberapa daerah di Jawa dan Bali, serta membeli dan mengonsumsi masakan lokal. Analisis statistik dilakukan dengan menggunakan SMART-PLS. Temuan menunjukkan bahwa unsur kualitas makanan, harga dan lingkungan fisik mempengaruhi kepuasan, yang pada akhirnya menentukan loyalitas. Temuan penelitian ini memberikan pemahaman yang lebih baik tentang faktor-faktor yang mempengaruhi kepuasan dan loyalitas wisatawan domestik. Selain itu, mereka memberikan wawasan berharga tentang aspek penting sektor pariwisata bagi Pemerintah Indonesia. This paper aims to investigate the experiences related to Indonesia’s street food stalls among domestic tourists visiting cities in Indonesia since the COVID-19 pandemic. In this regard, this study was conducted to analyse in depth how food quality, price, and physical environment affect customer satisfaction and increase their loyalty to various Indonesian street food stalls, especially since the pandemic. Data from a total of 372 respondents were gathered through self-administered questionnaires, which were randomly distributed to domestic tourists, who were vacationing or visiting several areas in Java and Bali, and bought and consumed local cuisine. Statistical analysis was done using smart-PLS. The findings indicate that the elements of food quality, price and physical environment affect satisfaction, which ultimately determines loyalty. The findings of this study provide a greater understanding of the factors that affect the satisfaction and loyalty of domestic tourists. In addition, they provide valuable insight into a significant aspect of the tourism sector for the Government of Indonesia.

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Predictors of behavioral intention among tourist: the case of revisiting street food spots in Penang, Malaysia

Cited by 23 publications

References 40 publications

A pentadic analysis of TikTok marketing in tourism: The case of Penang, Malaysia

A pentadic analysis of TikTok marketing in tourism: The case of Penang, Malaysia

The Water Hygiene of Street Food Vendors in Southeast Asia: A Review

How Indonesian Street Food Stalls Inspire Post-Pandemic Indonesian Tourism

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