The purpose of this study is to know how the influence of Brand Experience, Brand Image-Congruence, Brand Affect and Brand Trust to Repurchase Intention product online apparel Berrybenka at Jakarta.The research design used in descriptive research and causality research. The sampling used in this research is nonprobability sampling by purposive sampling methods and will require 107 respondents. The respondents must be using product online apparel Berrybenka. The method for analyzing data uses structural equation modeling (SEM), which uses the partial least square analysis program SmartPLS 3.0.The result showed that brand experience have an impact to brand affect. Brand image-congruence have an impact to brand affect. Brand experience have an impact to brand trust. Brand image-congruence have an impact to brand trust. Brand affect have an impact to brand trust. Brand experience have an impact to repurchase intention. Brand image-congruence have an impact to repurchase intention. Brand trust have an impact to repurchase intention.
The purpose of this research is to know the impact of a celebrity endorsement’s credibility on a consumer self-brand connection and brand evaluation. In addition, it is also to testify the moderation on self-brand connection and brand evaluation. The technique uses Structural Equation Modelling along with AMOS 22 and purposive sampling. The results are celebrity endorser’s credibility impacts on self-brand connection and endorser brand fit moderates the relationship between them. However, celebrity endorser’s credibility and self-brand connection doesn’t impact on brand evaluation and there is no moderation between celebrity endorser’s credibility and brand evaluation.
The training provided by the instructors from P3M Trisakti School of Management is to change the organizational culture to be superior and become a learning organization. Anara Hotel Bandara's employees and managers have committed to a management change process, namely unfreezing-movement-refreezing. The employees and managers of Anara Airport Hotel Soekarno Hatta Airport agreed to become an authentic organization, namely an organization that has behavior, structure, and processes, which are based on its ability to find authenticity in order to achieve the goals set by the Management of Anara Airport Hotel Soekarno Hatta Airport and are ready to face challenges. environmental changes and ready to transform into a superior individual and a leader who becomes a role model for other employees. Abstrak: Pelatihan yang diberikan oleh para instruktur dari P3M Sekolah Tinggi Ilmu Ekonomi Trisakti adalah merubah budaya organisasi menjadi unggul dan menjadi organisasi pembelajar. Para karyawan dan manajerial Anara Hotel Bandara telah berkomitmen untuk melakukan proses perubahan manajemen yaitu unfreezing-movement-refreezing. Para karyawan dan manajerial Anara Airport Hotel Bandara Soekarno Hatta sepakat untuk menjadi organisasi autentik, yaitu organisasi yang memiliki perilaku, struktur, dan proses, yang didasari oleh kemampuannya menemukan kesejatian dalam rangka mencapai tujuan yang ditetapkan oleh Manajemen Anara Airport Hotel Bandara Soekarno Hatta serta siap menghadapi perubahan lingkungan serta siap untuk berubah menjadi individu yang unggul dan pemimpin yang menjadi panutan bagi karyawan lainnya.
<p>A good leader can bring the organization in accordance with the mission and vision that has been set by management. Without good leadership, the organization will run without a clear direction. LAI with P3M Trisakti School of Economics held leadership training for LAI managerial level employees. The method of conducting lectures, learning from leadership case studies in various organizations, simulations and evaluations was then closed with a question and answer session from the participants. The two instructors provided a lot of material in the form of actual cases, interspersed with interesting videos and presented in a straightforward and two-way manner, making the participants not only interested and not bored. In the future, LAI and P3M Trisakti School of Economics will make further training and evaluate so that the training provided can be good so that various organizational plans can run well.</p><p>Pemimpin yang baik dapat membawa organisasi ke arah sesuai dengan misi dan visi yang telah ditetapkan oleh manajemen. Tanpa kepemimpinan yang baik, maka organisasi akan berjalan tanpa arah yang jelas. LAI dengan P3M Sekolah Tinggi Ilmu Ekonomi Trisakti mengadakan pelatihan kepemimpinan bagi karyawan level manajerial LAI. Metode pelaksanaan pelatihan meliputi ceramah, belajar dari studi kasus kepemimpinan di berbagai organisasi, simulasi dan evaluasi kemudian ditutup dengan tanya jawab peserta. Kedua instruktur banyak memberikan materi dalam bentuk kasus aktual yang diselingi dengan video yang menarik dan disajikan secara lugas dan dua arah membuat para peserta tidak hanya tertarik dan tidak merasa bosan. Untuk di masa yang akan datang hendaknya LAI dengan P3M Sekolah Tinggi Ilmu Ekonomi Trisakti membuat materi pelatihan kepemimpinan lanjutan dan melakukan evaluasi agar pelatihan yang diberikan dapat berjalan baik sehingga berbagai perencanaan organisasi dapat berjalan dengan baik.</p>
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.