Predicting Students’ Response to Entrepreneurship in Hospitality and Tourism Education: An Application of the Theory of Planned Behavior

Ayeh, Julian K.; Bondzi-Simpson, Alberta; Baah, Nancy Grace

doi:10.1080/10963758.2022.2056469

Cited by 12 publications

(8 citation statements)

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“…In entrepreneurial activities, planned behavior theory (TPB) is an important theoretical basis to explain entrepreneurial behavior [43]. In particular, empirical research on the EI of college students has been widely and effectively applied in TPB [44,45]. For example, Jena (2020) discusses the impact of EE on EI in India based on TPB [46]; Elnadi and Gheith (2021) explore the impact of Saudi Arabia's entrepreneurial ecosystem on college students' EI based on TPB and introduce gender as a moderating variable [11]; Anjum et al (2021), based on the theory of planned behavior, takes Pakistani college students as the research group and the paper constructs a model of the relationship between perceived creativity position and entrepreneurial intent, and proposes the perception of university support moderation mechanism [47].…”

Section: Introductionmentioning

confidence: 99%

The Effect of Entrepreneurship Education on Entrepreneurial Intention: Mediation of Entrepreneurial Self-Efficacy and Moderating Model of Psychological Capital

et al. 2023

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Based on planned behavior theory (TPB), this study aims to explore the direct or indirect impacts of entrepreneurship education on entrepreneurial intentions through entrepreneurial self-efficacy and explore the moderating role of psychological capital. Sample data were collected by sending online electronic questionnaires to university students in some universities in Guangxi. A structural equation model was used to test the 757 valid sample data. The results showed that: (1) college students of different genders and those with or without family business experience have significant differences in terms of their entrepreneurial intentions; (2) entrepreneurship education has a significant positive impact on entrepreneurial intentions; (3) entrepreneurial self-efficacy plays a complete mediating role; and (4) higher psychological capital can positively regulate the impact of entrepreneurial self-efficacy on entrepreneurial intention. The findings help explain the need for entrepreneurship education. In order to increase students’ participation in entrepreneurship education courses, different innovative technology-based curricula and educational methods can be used at higher educational levels. In addition, this study constructs a mediation and moderation model influencing entrepreneurial intention based on TPB, which further tests and enriches the research perspective of this theory from the perspective of positive psychology.

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Section: Introductionmentioning

confidence: 99%

The Effect of Entrepreneurship Education on Entrepreneurial Intention: Mediation of Entrepreneurial Self-Efficacy and Moderating Model of Psychological Capital

et al. 2023

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“…The importance of Entrepreneurship Education is widely acknowledged; however, various challenges for academic institutions remain, including which practical approaches to use, what kind of pedagogical strategies, what outcomes can be expected, and what content should be delivered for effective learning (Kuratko, The Emergence of Entrepreneurship Education: Development, Trends, and Challenges, 2005). Due to the growing number of graduates and the resulting increased competition in the job market, this has become even more important (Ayeh et al, 2022). The objective is to prepare students to learn the fundamental of Entrepreneurship and to assist them in making career decisions (Boubker, Arroud, & Ouajdouni, 2021).…”

Section: Entrepreneurship Educationmentioning

confidence: 99%

Entrepreneurship Education in Hospitality and Tourism: Insights from Graduated Hospitality Students as Entrepreneurs

Alexandra¹,

Situmorang²,

Purnamaningsih³

2023

IJARBSS

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The entrepreneurial education field has expanded alongside the growth of entrepreneurial businesses. Cultivating the entrepreneurial potential of college students also becomes a critical link for social development and innovation. This study further evaluates entrepreneurship courses in hospitality and tourism education. The research participants in this study are graduates of Hospitality Education in Indonesia and currently have an active business in the hospitality industry to manage and operate. The findings found that theoretical and practical hospitality courses, business plan or entrepreneurship courses and interpersonal relationship courses are required to be learned in hospitality education. It also suggested ways to improve hospitality entrepreneurship education by encouraging students to have a strong base of soft skills, providing them with opportunities for creating events and real-life business projects, digital marketing courses and offering internship opportunities. Further, exposure to business life through internships and other extracurricular activities that facilitate the creation of innovative hospitality products was found important.

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“…In their study on entrepreneurship education, curriculum and lecturer-competency as antecedents of student entrepreneurial intention, Iwu et al (2019) found out that other elements that can affect how students view entrepreneurship could be the availability of business possibilities, their capacity to manage a firm, the degree of risk involved, and their fear of failing to launch and maintain a business. Ayeh et al (2022) in their recent study applying the Theory of Planned Behaviour to predict students' response to entrepreneurship in hospitality and tourism education, found entrepreneurial intention of students to be influenced by their perceived behavioural control. They further observed that when individuals believe that they possess the ability to perform an activity that will lead to an expected outcome, they embrace it.…”

Section: Introductionmentioning

confidence: 99%

“…This result supports findings from Nowiski & Haddoud's ( 2019) study on the role of inspiring role models in enhancing entrepreneurial intention. When students feel they have the capacity and skills to do so, they may be inspired to take decisive action and launch their own hospitality/tourism businesses (Ayeh et al, 2022). Anthony et al (2021) investigated factors that affect undergraduate hospitality students' decision to pursue a career in the industry and discovered that the desire to run one's own business, interest in the field, personality compatibility with the field, and peer pressure were the best indicators of students' career choices.…”

Section: Introductionmentioning

confidence: 99%

Hospitality Management Students' Entrepreneurial Intentions and Perceived Challenges: A Case Study of Takoradi Technical University, Ghana

2024

JTHS

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One of the most noteworthy issues in Ghana is unemployment in almost all sectors including the hospitality sector. It has gotten to the point that university graduates typically must wait a long time before finding employment. Entrepreneurship has been identified as a potential solution to address unemployment and promote economic development. The study evaluated the factors that influence hospitality management students' intentions to set up hospitality businesses, as well as their perceived challenges in setting up hospitality businesses after school considering the aforementioned. The findings of this study are significant for educational institutions, policymakers, and industry stakeholders in developing strategies to foster entrepreneurship among graduating students. The study adopted a descriptive survey method. A simple random sampling technique was used to select a sample of two hundred (200) final year students from the Department of Hospitality Management in Takoradi Technical University for the study. The data was collected by means of questionnaires and analyzed using Statistical Package for Social Science (SPSS) version 26. Among the key findings was that students plan to set up their own businesses after school, because they believe it would make them financially independent. They also perceived the challenge of accessing the necessary loans to start a business in Ghana. The study concludes that Hospitality Management students of Takoradi Technical University generally have entrepreneurial intentions and recommends that there should be start up programs and more entrepreneurship course training and extracurricular activities. These create a supportive context for entrepreneurship thereby enhancing students' motivation and capabilities for starting their own hospitality businesses after school.

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Predicting Students’ Response to Entrepreneurship in Hospitality and Tourism Education: An Application of the Theory of Planned Behavior

Cited by 12 publications

References 50 publications

The Effect of Entrepreneurship Education on Entrepreneurial Intention: Mediation of Entrepreneurial Self-Efficacy and Moderating Model of Psychological Capital

The Effect of Entrepreneurship Education on Entrepreneurial Intention: Mediation of Entrepreneurial Self-Efficacy and Moderating Model of Psychological Capital

Entrepreneurship Education in Hospitality and Tourism: Insights from Graduated Hospitality Students as Entrepreneurs

Hospitality Management Students' Entrepreneurial Intentions and Perceived Challenges: A Case Study of Takoradi Technical University, Ghana

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