Predicting Intention of Halal Product Usage Among Food Seller Using Theory of Planned Behavior

Mardoni, Yosi; Hadziq, Fuad; Amsal, Ares Albirru

doi:10.2991/aebmr.k.200522.016

Cited by 2 publications

(2 citation statements)

References 12 publications

(9 reference statements)

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“…Recent studies, including Ali et al (2018), Pratiwi (2018), and Wibowo (2020), utilized TPB to examine the relationship between halal knowledge variables and interest in purchasing halal products. Halal knowledge encompasses understanding concepts like certification and production methods adhering to halal standards (Vizano et al, 2021), and influencing attitudes and subjective norms toward purchasing halal products (Mardoni et al, 2020).…”

Section: Knowledge and Purchase Intentionmentioning

confidence: 99%

Capturing Millennials' Attention: Investigating Influential Factors on Purchase Intention at Halal Restaurants in Bogor, Indonesia

Alfiani,

Priantina

2024

AJIM

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This research aims to explore the factors influencing consumers' purchasing intentions at halal-labeled restaurants, especially among Millennials in Bogor. By adopting the Theory of Planned Behavior (TPB) as a conceptual framework, this study is limited to a sample scope involving 222 respondents aged 20-39 who practice Islam, including both students and private sector individuals residing in Bogor City. This study used the SEM-PLS method in analyzing the data. It is conducted in two stages, the evaluation of the measurement model (outer model) and the evaluation of the structural model (inner model). The Path Coefficients method has been employed to assess the direct effects of an exogenous latent construct or variable on an endogenous latent variable. The research results show that attitude variables and halal labels have a significant influence on consumer buying interest in halal restaurants, while knowledge and price variables do not have a significant influence on buying interest. The implications of this research are highly relevant for halal restaurant industry owners and practitioners. Strategic recommendations include enhancing information about the halalness of products and services and strengthening halal certification and labels. Restaurant owners are encouraged to seek a balance between competitive pricing and high-quality service. Focus on improving consumer knowledge about the halal status of products, enhancing brand image, and emphasizing the halal label as a positive differentiator.

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Section: Knowledge and Purchase Intentionmentioning

confidence: 99%

Capturing Millennials' Attention: Investigating Influential Factors on Purchase Intention at Halal Restaurants in Bogor, Indonesia

Alfiani,

Priantina

2024

AJIM

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“…Peer pressure and society's perception of actors influence him to do the same as expected by others. The intention is defined as a conscious effort to achieve clearly defined goals (Mardoni et al, 2020). Behavioral intentions are influenced by subjective norms and attitudes toward action and are the most proximal determinants of behavior according to TPB.…”

Section: Introductionmentioning

confidence: 99%

Analysis of Sharia Financial Literature Factors and Planning Behavior Towards Intention to Using Sharia Banking Products During the Covid-19 Pandemic

Alfarizi

2021

El-Qish: j. of Islamic Economics

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The pandemic is a real challenge for the business world, including the banking financial services industry. Islamic banks as public intermediary institutions that have funds with those who need funds are required to be able to carry out their activities amid the threat of exposure to COVID-19. Islamic banking has a strategic role in Indonesia's economic development. This study will examine the Islamic financial literacy of the community and the factors of planned behavior in the intention to use Islamic banking products during the Covid-19 pandemic. The Theory of Planned Behavior (TPB) is included in the variables of this study between the variables of financial literacy and intention to use Islamic banking products. This study uses a quantitative method with PLS-Structural Equation Modeling (SEM). The sampling techniques used in this study use convenience sampling techniques. Findings. The results of this study indicate that Islamic financial literacy influences awareness, public attitudes, subjective norms, and perceptions of behavioral control. In addition, the results of the study also show that awareness, subjective norms, and perceptions of behavioral control influence the intention to use Islamic banking products.

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Predicting Intention of Halal Product Usage Among Food Seller Using Theory of Planned Behavior

Cited by 2 publications

References 12 publications

Capturing Millennials' Attention: Investigating Influential Factors on Purchase Intention at Halal Restaurants in Bogor, Indonesia

Capturing Millennials' Attention: Investigating Influential Factors on Purchase Intention at Halal Restaurants in Bogor, Indonesia

Analysis of Sharia Financial Literature Factors and Planning Behavior Towards Intention to Using Sharia Banking Products During the Covid-19 Pandemic

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