Information manifests a reduction in uncertainty or indeterminacy. As such it can emerge in two ways: by measurement, which involves the intentional choices of an observer; or more generally, by development, which involves systemically mutual ('self-organizing') processes that break symmetry. The developmental emergence of information is most obvious in ontogeny, but pertains as well to the evolution of ecosystems and abiotic dissipative structures. In this review, a seminal, well-characterized ontogenetic paradigm-the sea urchin embryo-is used to show how cybernetic causality engenders the developmental emergence of biological information at multiple hierarchical levels of organization. The relevance of information theory to developmental genomics is also discussed.