Posicionamiento Web y Medios de Comunicación Ciclo de Vida de una Campaña y Factores SEO

Codina, Lluís; Gonzalo-Penela, Carlos; Pedraza-Jiménez, Rafael; Rovira, Cristòfol

doi:10.31009/digidoc.2019.inf23

Cited by 10 publications

(10 citation statements)

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“…There is a large number of research studies (Dominic and Jati 2010;Kaur et al 2016;Olaleye et al 2018) that to develop their rankings use technological criteria, size, and performance of the analyzed sites. These criteria coincide with what we could consider onpage positioning factors of the SEO specialty area (Codina et al 2017). Among these analyses that use site's own criteria, (Orduna-Malea et al 2015) have focused their research on Google Scholar, which is a pure academic search engine depending directly on World-Wide Web coverage, measuring its size.…”

Section: Previous Related Researchmentioning

confidence: 90%

Science, research, and innovation infospheres in Google results of the Ibero-American countries

Belli

Gonzalo-Penela

2020

Scientometrics

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The growing digitalization of scientific research practices is reflected in the content that academic and governmental institutions put on their websites, many of which are not optimized so that their contents reach visibility in search results of Google. Through the mapping of search engine results, this article analyzes the visibility of Ibero-American governmental, educational and research institutions in the results of Google in relation to a group of keywords related to the areas of Science, Research and Innovation. By analyzing the results of these pages in the search results in a specific period we can determine that, although few exceptions, the algorithms used by Google increase the visibility of educational and research institutions in Ibero-America (IA) along with those of each country in function of the national search option offered by the search engine. The indicators obtained both for web presence and web visibility indicate that pages that appear more frequently in the first positions in IA countries are not owned by national institutions, but from other countries. Moreover, we have observed that governmental and educational institutions are most visible than research institutions. While previously social networks are not so far popular for this type of institutions, they are recently gaining positions. However, this study is exploratory and a longitudinal research would eliminate fluctuations of web data.

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Section: Previous Related Researchmentioning

confidence: 90%

Science, research, and innovation infospheres in Google results of the Ibero-American countries

Belli

Gonzalo-Penela

2020

Scientometrics

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“…While traditional press design bore front pages that were enormously synthetic and highly hierarchized, governed by very stable conventions, today's online media are governed by generic web design patterns, such as usability [48], information architecture [49], interaction [50][51][52], and user experience [5].…”

Section: Discussionmentioning

confidence: 99%

From Rigidity to Exuberance: Evolution of News on Online Newspaper Homepages

2021

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Since their emergence in the mid-90s, online media have evolved from simple digital editions that merely served to dump content from print newspapers, to sophisticated multi-format products with multimedia and interactive features. In order to discover their visual evolution, this article conducts a longitudinal study of the design of online media by analyzing the front pages of five general-information Spanish newspapers (elpais.com, elmundo.es, abc.es, lavanguardia.com, and elperiodico.com) over the past 25 years (1996–2020). Moreover, some of their current features are listed. To this end, six in-depth interviews were conducted with managers of different online media outlets. The results indicate that the media analysed have evolved from a static, rigid format, to a dynamic, mobile, and multi-format model. Regarding the language used, along with increased multimedia and interactive possibilities, Spanish online media currently display a balance between text and images on their front pages. Lastly, audience information consumption habits, largely superficial and sporadic, and the increasing technification and speed of production processes, means that news media have lost in terms of the design part of the individual personality they had in their print editions. However, they maintain their index-type front pages as one of their most characteristic elements, which are very vertical and highly saturated.

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“…In turn, within on-page SEO, there are two main areas: technical SEO and content SEO. The purpose of the former is to improve the indexability and traceability of the site (Solís, 2017), and it requires certain knowledge of programming and web development (Codina et al, 2017;Krstić, 2019). Meanwhile, content SEO tries to add value by guaranteeing that the texts, images, and videos include relevant and updated information, to improve the relevance of the web with respect to searching (Solís, 2017), and ensure that they reach their potential audience, not only in search engines but also via other digital platforms such as social networks Gonzalo-Penela, 2019).…”

Section: Factors and Typesmentioning

confidence: 99%

Who does SEO in Spain? A cybermetric methodology for the construction of company universes

Escandell-Poveda

García

Papí-Gálvez

2021

EPI

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Due to their widespread use, search engines, and specifically Google, are extremely important to attract qualified traffic and thereby achieve the commercial objectives of corporations. Search engine optimization (SEO) allows enhanced connection of corporate websites with their audiences through search engines, using certain keywords. This study describes a methodology to determine the most important Spanish companies offering SEO services to third parties, representing an exploratory study of applied cybermetrics for the construction of a universe of companies. One of the relevant results of this work is the design of an information retrieval strategy based on a statistical analysis of search terms and the performance of geolocated searches in all the provincial capitals and Spanish cities with more than 100,000 inhabitants. After cleaning and reviewing the unique URLs, it is concluded that there are 1,043 companies offering SEO services in Spain positioned in Google. These are basically companies with more than one person, operating from a single location, and that offer other services in their portfolio together with SEO. In addition to providing a starting point for future research on the SEO sector in Spain, this research proposes a methodology for the creation of study universes of brands or companies.

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Posicionamiento Web y Medios de Comunicación Ciclo de Vida de una Campaña y Factores SEO

Cited by 10 publications

References 0 publications

Science, research, and innovation infospheres in Google results of the Ibero-American countries

Science, research, and innovation infospheres in Google results of the Ibero-American countries

From Rigidity to Exuberance: Evolution of News on Online Newspaper Homepages

Who does SEO in Spain? A cybermetric methodology for the construction of company universes

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