Posibilidad Y problema: An historical/critical analysis of Hispanic public relations

Gibson, Dirk C.

doi:10.1016/s0363-8111(02)00111-x

Cited by 1 publication

(1 citation statement)

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“…Since Blythe’s (1947) original analysis, the concept of ‘ethnic public relations’ has been explored a few more times through the years. For example, Gibson (2002) described it as a specialized practice in which ethnic groups can use public relations’ tactical options to address ‘serious problems such as discrimination, economic stratification, and educational underachievement, which necessitate public relations solutions’ (p. 63). Recently, the most thorough framework for ethnic public relations was presented by Johnson and Sink (2013), in an article that defined ethnic public relations and applied this definition to the particular case of ethnic museums in the United States.…”

Section: Literature Reviewmentioning

confidence: 99%

The role of public relations in ethnic advocacy and activism: A proposed research agenda

Moya

Bravo

2016

Public Relations Inquiry

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This essay proposes a research agenda for exploring public relations’ role in ethnic advocacy and activism, as a way to build the field’s knowledge of ethnic public relations. To highlight the potential contribution of public relations to ethnic organizations, and to describe the particular challenges that ethnic public relations faces in societies that sometimes marginalize ethnic groups and issues, this article describes two advocacy efforts by Latino-serving organizations, one in favor of immigration reform and the other in response to the offensive statements against Mexican immigrants stated by politician and entrepreneur Donald Trump. Additionally, the authors propose a research agenda for exploring how public relations is used by ethnic organizations to advance their goals.

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Section: Literature Reviewmentioning

confidence: 99%