The role of public relations in ethnic advocacy and activism: A proposed research agenda

Moya, Maria De; Bravo, Vanessa

doi:10.1177/2046147x16635225

Cited by 17 publications

(7 citation statements)

References 54 publications

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“…Upaya LSM Saujana bertujuan untuk mendukung hak penyandang disabilitas. Hal ini sesuai dengan definisi advokasi public relations dalam menjalankan fungsi public relations yakni organisasi dapat mendukung kelompok minoritas melalui aktivitas public relations seperti membuat publikasi dan menyebarkan informasi bagi publik (Moya & Bravo, 2016). Hal serupa juga dijelaskan fungsi Humas dalam pelaksanaan kegiatan organisasi bertujuan untuk membangun pemahaman dan kesadaran sehingga dapat memperoleh dukungan dari kedua belah pihak (Bakti et al, 2021).…”

Section: Pendahuluanunclassified

Advokasi Public Relations dalam Program Pemberdayaan Penyandang Disabilitas

Rahmi¹,

Hafiar²,

Bakti³

2022

JURKOM

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The problem of imbalance between the abilities of people with disabilities and the needs of job providers is the reason for the Saujana NGO to create an empowerment program with the principle of a two way approach, namely people with disabilities and job providers. This is in line with the public relations advocacy function where the organization's activities aim to build understanding and awareness to gain support from both parties. Based on this background, this study seeks to determine public relations advocacy in the empowerment program for persons with disabilities. This research method uses a qualitative case study approach a data analysis technique using a flow analysis model. The results of the study explain the application of the principle of the twin path approach applied to all stages of advocacy in the empowerment program which consists of first, setting the objectives of the empowerment program. Second, analysis of targets obtained through discussions with both parties to produce program designs and session plans. Third, compiling the main message, namely the inclusion message. Fourth is the implementation of empowerment programs that involve all parties who can meet the needs of persons with disabilities and job providers. So that through the principle of the twin pathway approach, the objectives of the empowerment program can be achieved

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Section: Pendahuluanunclassified

Advokasi Public Relations dalam Program Pemberdayaan Penyandang Disabilitas

Rahmi¹,

Hafiar²,

Bakti³

2022

JURKOM

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“…The analysis revealed a fourth code which was very relevant to what Marginalisation implied. This study looked for ‘understanding the use of public relations in ethnic advocacy and activism [because it] could contribute to the field’s knowledge of how public relations strengthens a democratic society, especially in multiethnic countries’ (De Moya and Bravo, 2016: 244). Nevertheless, the code Lack of PR support repeatedly emerged (literal replication) to prove PR was not exploited for social integration purposes.…”

Section: Findings Overviewmentioning

confidence: 99%

Rethinking political PR: A theoretical framework towards supporting social integration in the UK

Okour

2022

Public Relations Inquiry

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Political, social and demographic change has resulted in a search for new techniques for building public trust and reconciling relationships between the Muslim community and others in society. In this study, extremism and social cohesion have been chosen as potential new aims for the PR industry. This study assesses whether political PR can be diverted from its role in spin doctoring towards new cultural and social functions. My argument is that political PR can be used as a tool for social integration with particular reference to the Muslim community in the UK. This research distinguishes between two issues. The first connects with political PR within a political communication background, which relates to politicians, election campaigns, news management and their relationship with the media. The second issue is that political PR can be reconsidered from a corporate perspective, one that endorses the use of PR in challenging political environments. My study places emphasis on the second issue. A sample of seven UK PR academics, therefore, evaluated the current communication policies for their effectiveness, explained how political PR could help and gave their recommendations. Seven NGOs in Britain also described their work, the problems they encountered and their concerns. A lack of social integration and the rise of extremism were explained in terms of stereotyping, marginalisation and counterproductive techniques. The results suggest that a change in political PR is possible and should be encouraged to intervene in countering radicalization and enhancing social cohesion. They also show a lack of PR support for NGOs. The findings broadly move the field of inclusivity forward by working on a bottom-up approach instead of a top-down model of communication. The best answer for sustaining long-term community relationships was improved communication and engagement, inclusive messages and campaigns, and the Muslim community remaining open to others in society.

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“…While traditionally public relations research has positioned activists as “an antagonistic force” (Coombs and Holladay, 2012: 82), aside from a handful of contemporary projects (e.g. De Moya and Bravo, 2016; Stokes and Atkins-Sayre, 2018; Toledano, 2016), until fairly recently few studies have looked at how activists use public relations to achieve their objectives. Activists play an important role and often function as pressure groups that influence and shape society.…”

Section: Activism In Public Relationsmentioning

confidence: 99%

Discursive stickiness: Affective institutional texts and activist resistance

Ciszek

Mocarski

Price

et al. 2021

Public Relations Inquiry

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Pushing the bounds of public relations theory and research, we explore how institutional texts have produced and reified stigmas around gender transgression and how these texts are bound up in moments of activism and resistance. We considered how different discursive and material functions get “stuck” together by way of texts and how this sticking depends on a history of association and institutionalization. Activism presents opportunities to challenge institutional and structural stickiness, and we argue that public relations can challenge the affective assemblages that comprise and perpetuate these systems, unsettling the historical discourses that have governed institutions by establishing new communicative possibilities.

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The role of public relations in ethnic advocacy and activism: A proposed research agenda

Cited by 17 publications

References 54 publications

Advokasi Public Relations dalam Program Pemberdayaan Penyandang Disabilitas

Advokasi Public Relations dalam Program Pemberdayaan Penyandang Disabilitas

Rethinking political PR: A theoretical framework towards supporting social integration in the UK

Discursive stickiness: Affective institutional texts and activist resistance

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