Political Economy of Embodiment: Capitalizing on Globally Staged Bodies in Nigerian Beauty Pageants and Vietnamese Sex Work

Abstract

How do various stakeholders capitalize off of display workers’ bodies? This article uses a comparative-case approach to examine two different sites—beauty pageants in Nigeria and high-end sex workers in Vietnam—where women’s bodies are differentially staged with varying degrees of visibility. Theoretically, this article develops the concept of political economy of embodiment to account for a network of people onstage, backstage, and offstage who capitalize off displayed bodies in qualitatively different ways. Beauty pageants in Nigeria take place on highly visible national and global stages. Contestants’ bodies signal African beauty as being fashion-forward, which propels and integrates Nigeria into international arenas of diplomacy and trade. High-end sex workers in Vietnam work on a stage that is hidden from the general public yet open for a select group of Vietnam’s elites. Sex workers’ bodies are on display to project an ideal of Asian ascendancy in Vietnam’s market.