Pleasure principles: A review of research on hedonic consumption

Alba, Joseph W.; Williams, Elanor F.

doi:10.1016/j.jcps.2012.07.003

Cited by 510 publications

(396 citation statements)

References 240 publications

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“…These results fall in line with some past research presenting conservation volunteering travel as a primarily emotional hedonic experience (e.g., Alba and Williams 2013) or studies of propensity to engage in pro-environmental activities among visitors to wildlife areas (Lemelin et al 2008). In this, light conventional tourism stands for more traditional consumer values of material possessions or personal wealth (Fournier and Richins 1991) leading to convenience, variety, quality, or low price seeking behavior, while travel for conservation volunteering is associated with positive emotions and emotional desires.…”

Section: Discussionsupporting

confidence: 93%

“…In this, light conventional tourism stands for more traditional consumer values of material possessions or personal wealth (Fournier and Richins 1991) leading to convenience, variety, quality, or low price seeking behavior, while travel for conservation volunteering is associated with positive emotions and emotional desires. These positive emotional desires translate into a person's need for pleasurable and interesting experiences (Pearce 2009;Alba and Williams 2013;Malone et al 2014). Lemelin et al (2008) suggested that research has made a faulty assumption that visitors to wildlife areas share positive environmental ethics, biocentric values, and intrinsic motives (e.g., Acott et al 1998;Honey 1999).…”

Section: Discussionmentioning

confidence: 99%

“…Conservation projects are a potentially hard sell, especially when young adults are asked to pay for participation in conservation volunteering opportunities offered in remote rural areas with poor infrastructure. While these volunteers are commonly passionate about the environment and want help conserve endangered ecosystems (Schattle 2008;Lorimer 2010), some may additionally seek emotional adventure and excitement (Alba and Williams 2013). A better understanding of these various motives would enable organizations to create campaigns that successfully engage young adults in nature conservation projects.…”

mentioning

confidence: 99%

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Appealing to Goodwill or YOLO-Promoting Conservation Volunteering to Millennials

Nisbett

Strzelecka

2016

Voluntas

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Volunteer travel opportunities are more plentiful than ever and are now offered worldwide, with conservation projects being an increasingly popular choice. Some of the emerging questions in this field are concerned with the effective communication of these opportunities to young people. One theory that could guide the creation of these persuasive campaigns for conservation volunteering is regulatory focus theory. By adopting this theory, we reveal yet another possibility for understanding motivations of conservation volunteers. Results of the experiment suggest promotion messages are better received (more persuasive) because they induce expectations in line with general view of conservation volunteering as a hedonic experience. Moreover, this study is the first one of its kind to show this important effect of environmental attitudes on individuals' responses to promotional messages about conservation volunteering travel.Résumé Les occasions de voyage bénévole sont plus nombreuses que jamais et désormais offertes partout dans le monde, les projets de conservation en constituant un choix de plus en plus populaire. Dans ce domaine, des questions émergentes portent sur la communication efficace de ces occasions aux jeunes. Une des théories qui pourraient orienter la création de ces campagnes de persuasion pour le bénévolat dans le domaine de la conservation est la théorie à focalisation réglementaire. En l'adoptant, nous pouvons mieux comprendre les motivations des bénévoles oeuvrant dans le domaine de la conservation. Les résultats de l'expérimentation suggèrent & Marianna Strzelecka marianna.strzelecka@lnu.se

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Section: Discussionsupporting

confidence: 93%

Section: Discussionmentioning

confidence: 99%

mentioning

confidence: 99%

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Appealing to Goodwill or YOLO-Promoting Conservation Volunteering to Millennials

Nisbett

Strzelecka

2016

Voluntas

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“…The effect of mechanics, such as the use of real names or publicizing rewards, should depend on the extent to which products are used to signal identity (Berger and Heath 2007). Aesthetics should be more important for hedonic than utilitarian products, although both types of products should benefit from enhanced aesthetics (Alba and Williams 2013). The importance of particular technology features, such as virtual reality, should also be more important for products that are highly experiential (Suh and Lee 2005).…”

Section: Product-related Moderatorsmentioning

confidence: 99%

Gamification and Mobile Marketing Effectiveness

Hofacker

Ruyter

Lurie

et al. 2016

Journal of Interactive Marketing

365

235

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This is the accepted version of the paper.This version of the publication may differ from the final published version. Permanent repository link Gamification and Mobile Marketing Effectiveness AbstractA variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers.Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental GameTetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes.

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“…As a final thought, Alba and Williams (2013) review the body of knowledge related to hedonic consumption and similarly conclude that the concepts of flow and flourishing associated with eudaimonia appear achievable, even without an abundance of positive emotion, when accomplishment is the dominant form of flourishing. That is, activities can be emotionally satisfying and more motivating than material gain if imbued with meaning and a sense of progress.…”

Section: Resultsmentioning

confidence: 99%

The Nature of Stakeholder Satisfaction with Marketing Education

Taylor¹,

Judson²

2014

HES

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The current article represents a cautionary tale in continuing emerging marketization practices as the dominant form of marketing with higher education. Specifically, a review of three important emerging literature streams (i.e., quality-of-life, service-dominant logic, and stakeholder orientation) all appear to support calls for moving beyond typical (short-term, hedonistic) measures of consumer satisfaction associated with the delivery of higher education toward satisfaction judgments based on higher-order forms of happiness (i.e., prudential and perfectionist forms of happiness such as eudaimonia). This conclusion suggests that the nature of long-term value co-creation associated with higher education should focus on quality of life and well-being. Critical to the success of moving marketing strategy of institutions of higher education in the direction asserted herein will be embracing a primary strategic marketing objective of convincing stakeholders to value long-term, eudaimonic forms of happiness and satisfaction over the current psychological, short-term, hedonistic satisfaction forms assessing today's marketization practices. A series of propositions are offered to help guide marketers in embracing this perspective.

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Pleasure principles: A review of research on hedonic consumption

Abstract: 2016-12-23T18:52:10

Cited by 510 publications

References 240 publications

Appealing to Goodwill or YOLO-Promoting Conservation Volunteering to Millennials

Appealing to Goodwill or YOLO-Promoting Conservation Volunteering to Millennials

Gamification and Mobile Marketing Effectiveness

The Nature of Stakeholder Satisfaction with Marketing Education

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