2014
DOI: 10.5539/hes.v4n4p89
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The Nature of Stakeholder Satisfaction with Marketing Education

Abstract: The current article represents a cautionary tale in continuing emerging marketization practices as the dominant form of marketing with higher education. Specifically, a review of three important emerging literature streams (i.e., quality-of-life, service-dominant logic, and stakeholder orientation) all appear to support calls for moving beyond typical (short-term, hedonistic) measures of consumer satisfaction associated with the delivery of higher education toward satisfaction judgments based on higher-order f… Show more

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Cited by 7 publications
(3 citation statements)
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References 51 publications
(59 reference statements)
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“…This was accompanied by a focus on short-term effects rather than long-term goals, which include building a network of relations (see Arum, Roksa, 2011;Dziewanowska, 2016). The authors argue that education is increasingly treated as a private good, which is associated with the perception of students as consumers of knowledge, and not as subjects guided by critical thinking (Taylor, Judson, 2014;Dziewanowska, 2016). At the same time, students are treated as clients who are unable to clearly define their own expectations of services provided by universities (Ryńca, Miśko, 2016).…”
Section: Literature Reviewmentioning
confidence: 99%
“…This was accompanied by a focus on short-term effects rather than long-term goals, which include building a network of relations (see Arum, Roksa, 2011;Dziewanowska, 2016). The authors argue that education is increasingly treated as a private good, which is associated with the perception of students as consumers of knowledge, and not as subjects guided by critical thinking (Taylor, Judson, 2014;Dziewanowska, 2016). At the same time, students are treated as clients who are unable to clearly define their own expectations of services provided by universities (Ryńca, Miśko, 2016).…”
Section: Literature Reviewmentioning
confidence: 99%
“…liczbą wydanych dyplomów) (Taylor, Goodwin, Melton, Hunter, 2011). W działaniach tych często pomija się główny (wydawałoby się) cel edukacji wyższej, jakim jest uczenie i kształcenie osób myślących krytycznie oraz aktywnie podchodzących do procesu edukacji (poprzez współtwo-rzenie wartości) (Taylor, Judson, 2014).…”
Section: Doświadczenia W Szkolnictwie Wyższymunclassified
“…However, our experience is that the methods used to instruct students in critical thinking exercises such as the case we propose herein pays significant dividends in terms of learning outcomes. That said, in today’s higher educational environment typically emphasizing marketization practices (Taylor & Judson, 2014), there appears little evidence of a strong positive correlation between achieving higher order learning outcomes and student satisfaction with many of today’s undergraduate students (Judson & Taylor, 2014). Our experience has identified some patterns of behaviours that many business students exhibit at the undergraduate level of education associated with this observation.…”
Section: The Pedagogical Problemsmentioning
confidence: 99%