Photograph and model use within an online auction page for influencing buyer's bidding behavior

Lo, Shao Kang; Chiu, Yu Ping; Hsieh, Ai Yun

doi:10.1108/oir-06-2011-0092

Cited by 5 publications

(5 citation statements)

References 72 publications

(145 reference statements)

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“…Previous studies have shown that people's attention is first paid to visual images (compared with written text) in online content (e.g. Djamasbi et al, 2010;Lo et al, 2013;Russell, 2005). Our findings support these studies and further the implications in the online political arena.…”

Section: Discussionmentioning

confidence: 99%

“…These studies suggest that visual images, even a profile photo, draw more audience attention than textual information (e.g. Djamasbi et al, 2010;Lo et al, 2013;Russell, 2005). Specifically to Facebook, studies revealed that, similarly to offline interactions, people spent more time focusing on profiles, and were more willing to initiate friendships, when subjects were more physically attractive (Seidman and Miller, 2013;Wang et al, 2010).…”

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Markowitz-Elfassi

Yarchi

Samuel-Azran

2019

OIR

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Purpose The purpose of this paper is to examine the effect of politicians’ facial attractiveness on their online popularity as reflected in audience engagement with their Facebook posts during the 2015 Israeli election campaign. Design/methodology/approach Using Israel’s 2015 election campaign as the case study, the authors analyzed all messages posted (n=501) on 33 politicians’ official Facebook pages during the week leading to Election Day. Findings The results demonstrate that audiences do engage more with posts of the more facially attractive politicians. These posts generated more shares, more comments and more participants in their discussions – but not more likes – relative to posts of less attractive politicians. These effects became even stronger when the posts were accompanied by one or more visual image, and remained significant even after controlling for other engagement predictors, such as a politician’s gender, seniority or the timing of a post’s publication. Social implications The findings emphasize the importance of attractive looks for politicians. The findings highlight that attractive politicians’ posts attract more attention, allowing them to better spread their ideas. Thus, politicians should aim to post aesthetic images and visuals to promote better engagement with their ideas on social media. Originality/value The study expands our understanding of online presentations of politicians, focusing on the effect of politicians’ facial attractiveness on their online popularity. Recent studies have demonstrated that physically attractive politicians enjoy more and better media attention on television news, but not in non-visual media such as radio and newspapers. This effect has not been examined in the social media environment, a central arena for today’s political debates and one that involves many visual messages.

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Section: Discussionmentioning

confidence: 99%

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Markowitz-Elfassi

Yarchi

Samuel-Azran

2019

OIR

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“…Impact of online photos on decision making and information retrieval and processing behaviour of users is being studied recently in the literature. Lo et al (2013) reveal that attractive photos may induce a higher attention from online bidders. Bar-Ilan et al (2012) show that how online images are tagged determines the effectiveness of image retrieval.…”

Section: Related Literaturementioning

confidence: 97%

Online information retrieval behaviour and economics of attention

Ozmen

2015

Online Information Review

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Purpose – The purpose of this paper is to analyse users’ attitudes towards online information retrieval and processing. The aim is to identify the characteristics of information that better capture the attention of the users and to provide evidence for the information retrieval behaviour of the users by studying online photo archives as information units. Design/methodology/approach – The paper analyses a unique quasi-experimental data of photo archive access counts collected by the author from an online newspaper. In addition to access counts of each photo in 500 randomly chosen photo galleries, characteristics of the photo galleries are also recorded. Survival (duration) analysis is used in order to analyse the factors affecting the share of the photo gallery viewed by a certain proportion of the initial number of viewers. Findings – The results of the survival analysis indicate that users are impatient in case of longer photo galleries; they lose attention faster and stop viewing earlier when gallery length is uncertain; they are attracted by keywords and initial presentation and they give more credit to specific rather than general information categories. Practical implications – Results of the study offer applicable implications for information providers, especially on the online domain. In order to attract more attention, entities can engage in targeted information provision by taking into account people’s attitude towards information retrieval and processing as presented in this paper. Originality/value – This paper uses a unique data set in a quasi-experimental setting in order to identify the characteristics of online information that users are attracted to.

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“…Therefore it can be presumed that online auction buyers will be affected by any type of signals regarding seller reputation. Lo, Chiu and Hsieh (2013) indicate that using a photograph to introduce the product acquires a higher bidding intention and bidding amount than not using a photograph. In addition, a web page using physically attractive models in photographs acquires a higher bidding intention and bidding price than a web page using physically unattractive models in photographs.…”

Section: Buyer's Purchase Behaviour In Online Auctionsmentioning

confidence: 99%

The Role of Signals in Online Auction Purchase Decisions

Cypryjański

Grzesiuk

2015

Folia Oeconomica Stetinensia

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There is a growing interest in behavioural economics contradicting the empirical prediction of rational choice theory once applied to online auctions. The issue is of particular relevance due to the large use of online auctions and the anticipated growth in the future. Online auctions combine the conventional auction model with information technology. However, information asymmetry within such auctions causes risks and uncertainties that influence consumer purchase intentions. The research investigates online consumers’ behaviour. The Authors suggest that due to the high perceived risk of the online buying process consumers are prompted to use cues of seller’ reputation. In a series of six experiments conducted via the auction site Allegro.pl in Poland a number of signals from auction web pages has been manipulated to influence purchase intention. The results suggest that several signals can be used to stimulate online customers’ behaviour. The results of these experiments indicate that buyers are more susceptible to the influence of “visual” signals than signals that require greater involvement of the buyer (to read information). The conducted experiments contribute to a more comprehensive understanding of online auction users’ behaviour. And finally it provides some managerial implications to increase online auction effectiveness from the seller’s perspective.

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Photograph and model use within an online auction page for influencing buyer's bidding behavior

Cited by 5 publications

References 72 publications

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Online information retrieval behaviour and economics of attention

The Role of Signals in Online Auction Purchase Decisions

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