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Markowitz-Elfassi, Dana; Yarchi, Moran; Samuel-Azran, Tal

doi:10.1108/oir-02-2018-0043

Cited by 10 publications

(3 citation statements)

References 66 publications

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“…Israel's ministries and government authorities have fully implemented social media in their work plans and strategies, as they mostly prefer Facebook as their primary tool for communication and citizenry dialogue (Yavetz and Aharony, 2020). Research in the field of online government in Israel has, however, largely focused on political information related to parties, candidates and elections campaigns (Aharony, 2012; Bar-Ilan et al , 2015; Bronstein et al , 2018; Lev-On and Haleva-Amir, 2016; Markowitz-Elfassi et al , 2019). Another emerging research topic focuses on local and municipality authorities' activities on social media in the Israeli context (Lev-On and Steinfeld, 2015, 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

Social media for government information dissemination: content, characteristics and civic engagement

Yavetz

Aharony

2021

AJIM

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PurposeThe purpose of this study is to examine the information distributed on social media by government ministries. In addition, this study seeks to categorize and identify the characteristics of the highest engaging government social media posts.Design/methodology/approachThis article is based on content analysis to examine the work of Israeli government ministries on Facebook. Descriptive and inferential statistics were used to analyze 6,292 posts posted over a six-month period, and a sample of 230 of the most popular posts was analyzed qualitatively.FindingsFindings indicate that government ministries primarily direct and link to internal Facebook pages, with few, if any, referrals to official government websites. In addition, the types of content that generate the highest levels of engagement are classified as operations and events or symbolic acts (e.g. greetings or condolences) and are containing visual content as photos or video clips.Originality/valueThis study contributes to the literature on the topic in several ways. First, it presents findings from a cross-national study of government authorities and organizations that operate and serve diverse populations in a multicultural country. Second, this study presents a novel examination of information strategies by government organizations with focusing on the characteristics of links, media types, content and posting frequency.

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Section: Literature Reviewmentioning

confidence: 99%

Social media for government information dissemination: content, characteristics and civic engagement

Yavetz

Aharony

2021

AJIM

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“…In order to get a broader understanding of the ways in which men and women politicians create users' engagement in their communication via Facebook, we examined five other factors that may affect politicians' engagement on social media, in addition to their gender (man 5 1), which act as control variables in the current study. The first factor is the politician's age, assuming that younger politicians, like younger people in general, are more social-media-oriented than older ones (Markowitz-Elfassi et al, 2019). The second factor is whether the politicians served as the head of the municipality during the election campaign Facebook campaigning during municipal elections (head of municipality 5 1).…”

Section: Methodsmentioning

confidence: 99%

Women candidates are unrewarded for “masculine” campaigning: Facebook campaigning during Israel's 2018 municipal elections

Samuel-Azran

Yarchi

2020

OIR

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PurposeThis study examines the impact of gender on Facebook campaign strategies and the reception of these strategies during the 2018 Israeli municipal elections.Design/methodology/approachThe authors analyzed all the messages posted on 48 politicians' official Facebook pages during the week leading up to the elections. They analyzed messages posted by 152 candidates running for the position of head of a municipality, 68 of whom were women (48 had an active Facebook account), examining the amount of engagement they had created. The authors also analyzed the candidates' use of rhetoric and use of negative campaigning and the engagement it created.FindingsAnalysis of the overall engagement of Facebook users in respect to men versus women politicians showed that men politicians' posts were significantly more engaging in terms of the number of likes and shares they generated, although the multilevel analysis found no significant differences between engagement in the posts of men and women politicians. The Aristotelian rhetoric analysis revealed no significant differences between women and men contenders; however, in line with the role incongruity theory, the engagement analysis found that male candidates' logic-based posts attracted significantly more shares. The negative campaigning analysis found that, contrary to the study’s hypothesis, female candidates posted twice as many messages, attacking their opponents as their men counterparts. However, in line with the hypothesis based on the role incongruity theory, these posts gained significantly less engagement than those of their men counterparts.Originality/valueThe study highlights that female candidates do not conform to their perceived gender role as soft, emotional, and gentle in their social media campaigning. However, in line with role incongruity theory, they were not rewarded for this “unwomanly” behavior because they gained significantly less engagement with their logic-based posts and their attacks against other candidates than their men counterparts. Despite the fact that prior studies have indicated the potential of social networks service (SNS) to empower women leaders, the findings of the study highlight the continued gender discrimination and the validity of role incongruity theory during social media campaigning, particularly at the municipal elections level.

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“…Surprisingly, studies have so far neglected analyses of the reasons behind the unique support and advantage that women politicians often gain on social networks (Crigler and Just, 2013; Markowitz-Elfassi et al ., 2019; Yarchi and Samuel-Azran, 2018), despite the persistence of misogyny against female politicians on these networks (Calasanti and Gerrits, 2021). The present study aims to address this lacuna in political science, social media and gender studies by examining the role of gender in politicians support on social media, with emphasis on the potential role of the gender affinity effect (Dolan, 2008).…”

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The “gender affinity effect” behind female politicians' social media support: facebook civil talk during Israel's 2021 elections

Samuel-Azran

Yarchi

2023

OIR

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PurposeThe study aims to examine the validity of the gender affinity effect on social media throughout election campaigns.Design/methodology/approachThis paper examines the role of gender in political discourse, using citizens' conversations on Facebook in the days leading up to Israel's 2021 elections as its case study. The analysis measured the engagement generated by male and female politicians in citizens' publicly open Facebook discussions (N = 1875) using a trend-tracking software. The analysis uses t-tests to examine differences in engagement between conversations about male versus female politicians and between posts written by male versus female authors. In addition, a two-way ANOVA analysis was conducted in an attempt to understand the shared impact of both the politicians' gender and posts authors' gender on the posts' engagement.FindingsThe study reveals that although more posts discuss male politicians, posts dealing with female politicians expressed significantly more support towards those politicians. The analysis also highlights that women tend to write more supportive posts and that most of their posts deal with female politicians. Furthermore, interaction effect analysis revealed that women's posts about female politicians generate more engagement in terms of likes, comments and number of participants than posts written by women that deal with male politicians.Practical implicationsThe findings should encourage women politicians to run their campaigns via social media.Originality/valueThe study presents the first social media analysis for gender affinity effect and highlights the importance of the effect in online political communication studies.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-04-2022-0199

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Cited by 10 publications

References 66 publications

Social media for government information dissemination: content, characteristics and civic engagement

Social media for government information dissemination: content, characteristics and civic engagement

Women candidates are unrewarded for “masculine” campaigning: Facebook campaigning during Israel's 2018 municipal elections

The “gender affinity effect” behind female politicians' social media support: facebook civil talk during Israel's 2021 elections

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