Personality Traits That Affect Travel Intentions during Pandemic COVID-19: The Case Study of Serbia

Abstract

The pandemic caused by COVID-19 has enormous effects on peoples’ lives and on the global economy. The outbreak and effects of COVID-19 have resulted in fears, concerns, and anxiety among people all around the world. The aim of this study is to investigate the relationship between the fear of COVID-19, travel anxiety, and travel intention among residents in Serbia. In addition to the above, the aim of the study was to examine the impact of personality traits on the fear of COVID-19, travel anxiety, and travel intentions. To enhance the understanding of the relationship between the mentioned variables, this study proposes a research model based on the use of measurement scales from the existing studies to develop the questionnaire. The standard paper-and-pen survey was used for data collection from the respondents from Serbia. The total sample include 987 respondents. It was determined that Travel intention was negatively influenced by Neuroticism and Conscientiousness, but positively by Extroversion and Openness. The supposed Agreeableness did not have a significant effect on Travel intention. This study contributes to understanding the respondents’ behavior during pandemic of COVID-19, and their responses to the crisis according to their personality traits might have practical implications in the travel sector.

What Shapes Activity Preferences? The Role of Tourist Personality, Destination Personality and Destination Image: Evidence from Serbia

“…Tourist personality is expected to influence activity preferences at destinations. Although the influence of individual characteristics has not been analyzed in the context of activity preferences, the expectation of a positive influence is based on the fact that many authors have demonstrated the influence of tourist personality on behavior [15,16,[90][91][92], with some authors clearly highlighting the influence of tourist personality on tourists' choice of activities [93][94][95]. It should also be noted that the Big Five model has not been widely used so far for tourists, but rather, simplified psychographic models have been applied [96].…”

Characteristics of business, pleasure, and VFR segments who travel during risky times

“…More recently, several studies addressed the impact of personality traits on leisure travel during the COVID-19 pandemic. Sreen et al (2023) explored the interplay of personality traits and motivation in leisure travel decision-making during the pandemic, travel anxiety and the influence on travel intentions (Tepav cevi c et al, 2021). Talwar et al (2022) examined the impact of individuals' personality traits on their leisure travel intentions during and after the COVID-19 pandemic.…”

How Duty-Free Policy Influences Travel Intention: Mediating Role of Perceived Value and Moderating Roles of COVID-19 Severity and Counterfactual Thinking

“…External stimuli spur one's desire to travel, for example, marketing campaigns, the promotion of destinations et al (Reza Jalilvand et al, 2012). Needs and desires are a set of attributes such as personal attitudes (Mohsin et al, 2017), values, and traits (Tepavčević et al, 2021). External factors include destination image, past travel experience, time, and economic variables (Hsieh et al, 2016;Rasoolimanesh et al, 2021;Yao et al, 2021).…”

“…Many researchers have also explored travel intentions in the context of COVID-19 pandemic. For example, Tepavčević et al (2021) found that travel intention and fear of COVID-19 pandemic are influenced by different personality traits. In addition, different fears of COVID-19 (infection during travel, as well as lack of funds, and loss of job during the critical period of COVID-19 pandemic) reduce travel intention (Gajić et al, 2021).…”