Characteristics of business, pleasure, and VFR segments who travel during risky times
Asli D.A. Tasci,
Ady Milman
Abstract:Purpose
This study aims to explore what may have contributed to risk-taking travel behavior during the COVID-19 pandemic and what may be the drivers of satisfaction and intention to travel again. The study compares travelers based on their travel purposes (business, pleasure and visiting friends and relatives [VFR]) and explore the influence of subjective well-being received from their travel activities.
Design/methodology/approach
Data from a structured survey of 323 US residents who traveled during the COV… Show more
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