Perceptions of young entrepreneurial aspirants towards sustainable entrepreneurship in Pakistan

Abstract

Purpose This paper aims to investigate the perceptions of young entrepreneurial aspirants towards sustainable entrepreneurship in Pakistan. Design/methodology/approach The study is based on descriptive and cross-sectional data collected using a survey questionnaire. The study’s respondents were students, all of whom were studying for their Master’s degree of Business Administration (MBA) at several Pakistani universities (both public and private sectors). A total of 412 usable cases were used to obtain the outcomes. Findings By using the structural equation modeling, the findings suggest a positive and significant impact of eco-friendly people, green marketing factors, changing consumer behaviour and favourable market conditions on sustainable entrepreneurship. Practical implications The study’s findings are beneficial in understanding the concept of sustainable entrepreneurship and the significant factors that may affect sustainable entrepreneurship along with the main components in social and business systems. Organizations can reinforce these factors to stimulate sustainable entrepreneurship in future studies. Thus, the study contributes to filling the research gap in the area of sustainable entrepreneurship. Originality/value To the best of the authors’ knowledge, this is the first study to investigate and reveal young entrepreneurial aspirants’ perceptions on sustainable entrepreneurship. The findings help in understanding the sustainable entrepreneurship concept, particularly in a developing country.

The Role of Environment, Business and Human Behavior towards Entrepreneurial Sustainability

“…In today's society, individuals are raising awareness of activities that boost entrepreneurship though guaranteeing environmental sustainability. In Pakistan, positive behavior, business environment, human relationships, and eco-friendly people significantly contribute to sustainable entrepreneurship [75], while entrepreneurship development remains a holistic view and robust tool for the national development of Pakistan [76]. It develops the capacity and offers employment prospects for national progress [77].…”

The impact of green entrepreneurship on the organizational structure of projects in Jordan

“…Environmental entrepreneurship is considered one of the main sources of economic development in the economies of advanced industrial countries and developing countries alike, which works to enhance economic competitiveness in all sectors (Qazi et al,221). Entrepreneurship as a science seeks to advance all industrial sectors, especially the mining sector, if it actively contributes to the comprehensive development at the individual level of the entrepreneurial people, in terms of securing appropriate financial income and self-realization, and at the societal level, it was able to achieve an economic renaissance such as contributing to securing job opportunities and building new projects in the business market, reduce unemployment; Which inevitably leads to the opening of new foreign markets, (Soomro et al, 2021). Pioneering projects are considered the basic building block in developing different sectors and creating new aspects of economic development that contribute to the entry of countries into the world of productivity and keep pace with the global competitive environment in all local and global markets.…”

Enhancing Both Companies and Consumers’ Intention to Both Produce and Consume Green Product

“…Such problems usually existed within the countries or societies in which the majority of the citizens were grouped into the middle-to-low income society. Therefore, this is one of the main reason of why the concept of green products were usually more prevalent in developed countries which the majority of the citizens were grouped or classified into the middle-tohigh income society (Vallaster et al, 2019;Belvaeva et al, 2020;Akanmu et al, 2021;Abhayawansa and Adams, 2021;Chen andChen, 2021, Agyekum et al, 2021) However, regardless of whether the concept of green or sustainable business tend to be followed, used or implemented by companies or citizens living in a more developed countries compare to the developing ones, doing sustainable and environmentally-friendly business activities were incredibly necessary in order to ensure that all individuals could have an equal role in ensuring the revitalization and the protection of the earth's environment by actively taking part in doing, socializing and practicing environmentally-friendly behavior (Amoako et al, 2021;Soomro et al, 2021;Zhao and Pan, 2021). In these case, the governments, citizens, business practitioners, and non-profit organizations from both the developed and developing nations should work together in order to ensure that the negative effects (or the downside) that both business and consumption activities (which were conducted by both companies and consumers) had toward the surrounding environment could be reversed and reduced, thus ensuring the longevity and the sustainability of the nature for the long period of time (Ruppenthal, 2020).…”