PurposeAt present, the adoption of cryptocurrency investment has brought consideration to the globe. The present paper attempts to investigate the intention to adopt cryptocurrency (IACR) among the potential investors of Pakistan.Design/methodology/approachThe theory of planned behavior (TPB) is applied to underpin the conceptual framework. The study uses a quantitative approach. The study collects cross-sectional data through an online survey questionnaire. In the last, the authors utilized 334 samples for outcomes.FindingsFindings of the SEM reveal a significant positive effect of attitude, subjective norms (SNs), perceived behavioral control (PBC) and trust on IACR.Practical implicationsThe outcomes of an investigation would develop further intention and trust towards cryptocurrency adoption. The results would support developing favorable policies regarding the reduction of the ban on cryptocurrency in Pakistan to make easier transactions of the investors further. Possibly, it brings several opportunities in all segments of society in making the digital transaction modes through cryptocurrency. Finally, the findings would further validate the TPB in the context of cryptocurrency.Originality/valueThe study provides a better understanding of cryptocurrency and investors IACR. The empirical evidence further develops the other individuals' intentions towards cryptocurrency usage.

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The current paper investigates the factors, i.e., environmental, business, behavioral, and human relations, that promote entrepreneurial sustainability of SMEs in Pakistan. The study employs the quantitative approach, which utilizes the cross-sectional data of 347 entrepreneurs of the SMEs sector of Pakistan. The data study applies a survey questionnaire to collect the data. The random technique is employed to target the respondents. By employing the structural equation model (SEM), the study finds a positive and significant impact of environment/surroundings, business, behavior, and human-related factors on entrepreneurial sustainability. In a simple sense, all the hypotheses are accepted. The study’s findings would encourage practitioners, researchers, and policymakers to hunt the patterns of social, behavioral, economic, human, and environmental contributions to promote entrepreneurial activity. Further, the study would provide an optimal solution to utilize these factors for bringing sustainable development SMEs.

We ran two focus groups with well-educated Saudi women; there were ten participants with established businesses and ten nascent entrepreneurs. Despite the Saudi Vision 2030’s centring of environmental sustainability as a key tenet of the country’s development, the women entrepreneurs we studied (both established and nascent) were not well informed on the topic. Further, the well-educated women in our sample were under pressure from neither their customers nor their own religious, financial, or moral imperatives to engage in sustainable practices or seek out and implement sustainable business in any form. Our respondents believed that government should incentivise businesses to undertake sustainable practices and saw no financial benefits to initiating these practices themselves. Contrary to previous literature, we found that the women entrepreneurs in our sample did not perceive sustainability as an entrepreneurial opportunity and, in many cases, did not believe that sustainability should be an intrinsic element of any for-profit business. Our research findings imply that the prevalent top-down policy approach used by the government to promote sustainable entrepreneurial practices needs to be complimented by a more inclusive multi-actor approach that would involve local and national stakeholders. Moreover, educational policies need to promote the integration of sustainability topics within the larger educational system to promote awareness and social change.

The role of entrepreneurship has transformed to include issues beyond economic growth. This has twisted attention toward the drivers of entrepreneurial intentions across entrepreneurship types, particularly in sustainable entrepreneurship. Sustainable entrepreneurship is essential and a protagonist tool in protecting the environment, economy and society. This ensures employment opportunities, solves environmental problems and facilitates social and economic development. Keeping into consideration, the present study attempts to investigate sustainable entrepreneurial intention through Attitudes toward Sustainability (ATS), Perceived Desirability (PED), Perceived Feasibility (PEF) and Opportunity Recognition (OR) among Saudi Arabia’s university students. We employed the quantitative approach and used a survey questionnaire to obtain the responses from the respondents. We targeted the students of different public sector universities in Saudi Arabia using a random sampling technique. Finally, we utilized 292 valid samples to infer the results. Utilizing the Structural Equation Model (SEM) through analysis of moment structures (AMOS), we found a positive and significant effect of Attitudes towards Sustainability (ATS), Perceived Desirability (PED) and Perceived Feasibility (PEF) on Sustainable Entrepreneurial Intentions (SEI) and Opportunity Recognition (OR). This study provides valuable insights into the entrepreneurship domain and offers guidelines for policymakers and planners in shaping the policies that promote entrepreneurial sustainability and employment in Saudi Arabia. Moreover, the OR factor also significantly and positively affects SEI. Finally, the study’s findings would contribute to the literature review by adding another empirical confirmation from Saudi Arabian students’ viewpoint.

This study investigated Environmental Sustainability (ES) and Environmental Performance (EP) through the direct and indirect use of Organizational Environmental Culture (OEC). This study focused on top managers, namely, the CEOs and directors of SMEs, along with their middle managers. In this study, the researchers employed green HRM and Green Innovation (GI) as mediators. We applied a quantitative approach that utilized cross-sectional data collected from Saudi Arabian Small and Medium-sized Enterprises (SMEs). We used a survey questionnaire with a convenience sampling technique and succeeded in obtaining replies from 236 respondents. By using the Structural Equation Model (SEM), this study’s findings demonstrate that OEC has a positive and significant effect on green HRM and GI. This study’s findings support the development of policies that promote ES and EP through green environmental practices. Further, green HRM and GI are significant predictors of ES and EP. This study’s findings also show that green HRM and GI have a mediating effect in developing the associations between OEC and ES and EP. Ultimately, this study’s findings make a significant contribution to the depth of the empirical evidence about SMEs in the context of Saudi Arabia.

PurposeMobile learning has emerged as one of the main methods for training and academic activities in the present era. It is, also, highly relevant in the wake of the COVID-19 pandemic whereupon digitization of mobile learning has made it possible for many students to continue with their education. This study investigated attitudes and intentions towards the adoption of mobile learning in vocational education.Design/methodology/approachThis is a quantitative study based on cross-sectional empirical data. In targeting vocational students throughout Pakistan, the study used a survey questionnaire with a convenience sampling method. From the responses to the questionnaire, 320 samples were used to obtain the study outcomes.FindingsThe structural equation modeling’s (SEM) findings reveal that learning autonomy (LA), mobile device self-efficacy (MDSE), task-technology fit (TTF), perceived ease of use (PEOU), perceived usefulness (PUS) and perceived enjoyment (PE) have a positive and significant effect on mobile usage attitudes (MUA) and intentions to adopt mobile learning (ITAML). Moreover, this study’s findings confirm, also, MUA’s predictive power on ITAML.Practical implicationsFurther, this study’s findings encourage individuals to use mobile devices to properly promote knowledge in society. In addition, this study’s findings support vocational institutions’ operators’ and policymakers’ development of online education and training strategies to resist the complications arising from the transmission of COVID-19. Moreover, this study’s findings open new doors when conducting similar research studies on students’ perceptions and learning behaviors.Originality/valueThe empirical investigation of attitudes and intentions to adopt mobile learning in the context of COVID-19 helps potential adopters to test the likely behaviors.

This study investigated the strengths of internal and external environmental challenges to the Green Innovation Strategy (GIS). This study tried, also, to observe GBIS’ predictive power of on Green Organizational Identity (GOI), Green Innovation (GI) and Green Creativity (GC). The researchers gathered the cross-sectional data from the top managers of Saudi Arabia’s manufacturing industries. We employed a Structural Equation Model (SEM) to obtain the outcomes to form the data. This study’s findings demonstrate that external pressures, such as Policy Pressure (PP) and Market Pressure (MP) and internal driving forces such as Innovation Resources (IR) and Innovation Capability (IC), have a positive and significant effect on GIS. This study’s findings demonstrate, also, that GIS has a positive and significant effect on GOI, GI and GC. Finally, this study’s findings show that GOI is a considerable predictor of GI and GC. This study’s findings provide the path for policymakers to formulate Environmental Regulations (ER) and laws regarding pressure and incentive regulations. Finally, and more particularly in the context of Gulf countries, this study’s findings contribute to the literature on green management, innovation and Environmental Management (EM).