Perceptions of E-commerce Web Sites Across Two Generations

Abstract

Numerous studies have examined and predicted the usage of e-commerce Web sites using the Technology Acceptance Model and its primary constructs of perceived usefulness and perceived ease of use. Smith (2008) conducted an empirical study of four e-commerce Web sites with participation from a unique and often understudied segment of the population - the senior generation. In addition, he called for additional research on the same e-commerce Web sites with participants from today's student population, a generation that has grown up with computers and the Internet. During the Spring 2008 semester, the authors duplicated Smith's research and conducted a field experiment with a purposeful sample of students enrolled in four courses in the School of Information Technology at Macon State College. Consistent with the conclusion by Smith, of significant worth is the test of the robustness of the Technology Acceptance Model (TAM) when applied to e-commerce adoption by both the senior generation and the net generation. The model’s predictive and explanatory capabilities still hold true. This is the only study we know of that compares two generations and their perceptions of e-commerce Web sites.

Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace

“…Perceived usefulness is defined as the degree to which a person believes that using a certain information technology will improve his or her performance [13]. Perceived usefulness in the article refers to subjective usability in terms of reaching buyers and sellers, enhancing operational efficiency, and improving the quality of buyer service to both buyers and sellers [18], [28], [47]. There are increasing trends of Indonesian buyers to shop online, and these trends become challenges for the sellers to improve their e-application usefulness.…”

“…Perceived ease is defined as the extent to which a person believes by using an information technology would be free from effort. Smith and Spiers [47] addressed the roles of perceived usefulness in e-marketplaces with creating behavior intention to use it, somewhere is quite strong. Along with perceived of usefulness, the perceived ease of use measures the easy and minimum effort of buyer roles in e-marketplace [28].…”

Uluslararası Öğrencilerin Üniversite Web Sitesine Yönelik Tutumları İle Üniversite Çekiciliği Arasındaki İlişki

“…Çağıltay (2011) bu konuda görsel elemanları çekici bir arayüz tasarımının daha etkili ve verimli arayüz tasarımına tercih edilebileceğini belirtmiştir. Benzer doğrultuda yapılan çalışmalar bireylerin web sitesine yönelik tutumunun web sitesi kullanımına etkisini ortaya koymuştur (Huang, 2008;Smith ve Spiers, 2009). Dolayısıyla, öğrencilerin üniversite web sitesine yönelik tutumlarının web sitesi kullanımını etkileyebileceği ve bunun sonucunda da üniversiteye ilişkin çekicilik algılarının etkilenebileceği öne sürülebilir.…”

“…ISO 9241-11 indicates that users` views and opinions such as likes and attitudes can influence the usability of the web sites. The previous studies revealed that users` attitude toward web site usage influences their use (Huang, 2008;Smith and Spiers, 2009). Therefore, it can be proposed that students` attitude toward the web site of the university can influence their using the web site, whereby can have impact on their perception regarding the attractiveness of the university.…”

Key Design Characteristics for Developing Usable E-Commerce Websites in the Arab World

“…Arab countries are still facing barriers (explained by the informing science framework, Smith & Spiers, 2009) which affect the development and diffusion of e-commerce in these countries, such as regional instability, lack of clear regulations, payment barriers (i.e., reliance on cash instead of debit or credit cards), cultural barriers, and delivery, economic, and security barriers (Hasan, 2009;Shuqum, 2015). Fortunately, and despite the barriers that the Arab countries face regarding e-commerce, they have realized the advantages of e-commerce.…”