Uluslararası Öğrencilerin Üniversite Web Sitesine Yönelik Tutumları İle Üniversite Çekiciliği Arasındaki İlişki

Abstract

The purpose of this study is to investigate the relationship between international students' attitudes toward the official website of university and their perception of university attractiveness. The participants of the study consisted of 134 international students registered at Kocaeli University in 2016-2017. Data were collected through the Attitude toward the Site Scale and the Organizational Attraction Scale. The data were analyzed using Pearson's product-moment correlation analysis. The findings indicated that there was a positive relationship between international students' attitudes toward the university website and the attractiveness of the university. Based on the results, some suggestions and practical implications were offered in the study.