Perceived risks, travel constraints and visit intention of young women travelers: the moderating role of travel motivation

Abstract

Purpose This study aims to investigate the moderating effect of travel motivation on the relationship between perceived risks, travel constraints and visit intention of young women travelers. Design/methodology/approach A quantitative study was performed, and data were collected from 416 female university students using convenience sampling. Structural equation modeling with partial least square approach was used to test the research hypotheses. Findings The findings revealed that travel motivation has a moderating effect by weakening the negative relationships between physical risk, structural constraints and visit intention. Practical implications The findings of this study provide useful insights for destination managers about the influence of travel motivation on the behavioral intention of young women travelers in the case of higher perceptions of travel risks and constraints. Originality/value Literature has discussed the intervening role of travel motivations in different contexts. However, studies are scarce in examining the effect of travel motivation in weakening the negative influence of high perceptions of risks and constraints on intention to visit.

Post COVID-19 Pandemic International Travel: Does Risk Perception and Stress-Level Affect Future Travel Intention?

“…This idea leads to the acceptance of hypotheses one, two, three and four. However, the relationships of the dimensions of risk perception sometimes are inconsistent with the intention to visit a destination such as in Khan et al (2019). The researchers also found that financial risk and time risk had no significant influence towards Predictors: social risk, physical risk, psychological risk, performance risk, financial risk, time risk, and stress level Source: HMR Analysis, 2020 the respondents' intentions for post-pandemic international travel.…”

“…The risk is considered as an essential factor that influences tourist's behavior, as tourism is an intangible service that is exposed to potential risks and threats (Hashim et al, 2018). A single harmful incidence can change the perception of risk associated with a destination and decrease tourist arrivals (Chew & Jahari, 2014;Carter, 1998;Khan et al, 2019). The tourists might doubt that the product or service cannot meet their expectations or that is the collection of factors, which are beyond the control during the consumption process (An & Fu, 2005;Cui et al, 2016).…”

“…In the travel and tourism context, financial risk involves the fear of losing the money invested in the tourism product or service (Cho et al, 2018). Many scholars have confirmed the impact of financial risks on tourist's behavioral intentions including Artuğer (2015), Wulandari et al (2018) and Khan et al (2019). The tourists might not be willing to spend their money on international travel due to the economic uncertainty triggered by the pandemic.…”

Peran Citra Destinasi, E-Wom, Dan Travel Constraints Pada Niat Berkunjung Wisata Pantai Di Kota Surabaya, Jawa Timur

“…Travel constraints memiliki definisi yang berbeda dengan risk (risiko). Menurut Khan et al, (2019) risiko (risk) didefinisikan sebagai suatu ketidakpastian dan konsekuensi negatif dari pembelian produk atau layanan. Maka dari itu risiko merupakan akibat dari suatu tindakan sedangkan travel constraints (hambatan perjalanan) merupakan sebab seseorang dapat membatalkan niat pembelian atau berkunjung ke suatu objek wisata.…”

“…Menurut Khan et al, (2019) travel constraints memiliki arti sebagai variabel dan menjelaskan mengenai hambatan yang dapat timbul seperti waktu, uang, peluang, pengetahuan, kemampuan, kepadatan penduduk, kurangnya pasangan, rasa malu, kurangnya transportasi, keselamatan, minat dan kualitas buruk yang dapat mencegah seseorang dalam kegiatan berwisata. Berdasarkan penelitian yang dilakukan oleh (Hung & Petrick, 2012) terdapat hasil yang berpengaruh negatif antara travel constraints dan niat berkunjung.…”