Peran Sikap sebagai Pemediasi terhadap Pengaruh Persepsi Harga dan Persepsi Kualitas pada Niat Beli (Survei Niat Beli Konsumen pada Kerajinan Kulit di Kabupaten Magetan)

Kadi, Dian Citaningtyas Ari

doi:10.21111/tijarah.v2i2.743

Cited by 2 publications

(3 citation statements)

References 0 publications

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“…The result proves that attitudes can affect the benefits felt by consumers, which will increase the repurchase intention. It is in line with previous research which states that attitude has a significant effect and can play a mediating role in increasing consumer purchase intentions (Kadi, 2016). Second, there is an effect of perceived risk on repurchase intention through attitude toward mobile shopping obtained from the Sobel test value of 3,723 and p-value of 0,000 < 0,05.…”

Section: Resultssupporting

confidence: 91%

“…It is expected to become a solution based on the benefits and risks that consumers perceive for repurchase intentions on mobile shopping. It is in line with previous research, which states that attitude has a significant effect (Juniwati, 2014) and can play a mediating role in increasing consumer purchase intentions (Kadi, 2016). Hence, the research investigates and tests the role of attitude toward mobile shopping as a mediating variable in the relationship between perceived usefulness and perceived risk against repurchase intention.…”

Section: Introductionsupporting

confidence: 82%

“…The perceived usefulness has a significant effect on purchasing attitudes on online shopping (Juniwati, 2014). It is also strengthened by descriptive statements from students who shop online that online shopping can offer more products, be flexibly done anywhere and at any time, meet needs faster, and reduce the less productive time (waiting in a queue, looking for parking areas, and getting stuck on a road) (Kadi, 2016).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

How to Expand Repurchase Intention? The Intervening Impact of Attitude towards Mobile Shopping

Nurcholis

Ferdianto

2021

Binus Business Review

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The research aimed to investigate and test the attitude toward mobile shopping as a mediating variable at the relationship between perceived usefulness and perceived risk against repurchase intention. The research used a quantitative approach to explain the relationship between research variables. The used sampling technique was purposive sampling, with a total sample of 200 mobile shopping users in Central Java. Data collection was carried out using a questionnaire. The obtained data were processed using the SPSS 16. The results show that perceived usefulness and perceived risk affect attitude in mobile shopping and repurchase intention significantly. Then, attitude toward mobile shopping also influence repurchase intention. Last, it also finds that attitude toward mobile shopping can mediate the relationship between perceived usefulness and perceived risk against repurchase intention.