Peran Product Knowledge Terhadap Persepsi Risiko Minuman Kekinian

Abstract

Penelitian ini tentang peran product knowledge terhadap persepsi risiko psikologi, persepsi risiko fisik dan pengaruhnya terhadap repurchase intention. Desain penelitian ini menggunakan penelitian eksploratif, deskriptif dan kuantitatif. Penentuan sampel penelitian menggunakan Mahasiswa/i Universitas Mercubuana yang pernah mengkonsumsi minuman kekinian dengan teknik purposive sampling yang akan disebar kepada minimal 180 Mahasiswa/i. Temuan ini membuktikan product knowledge memiliki pengaruh positif terhadap persepsi risiko psikologi, product knowledge memiliki pengaruh positif terhadap persepsi risiko fisik, product knowledge berpengaruh positif terhadap repurchase intention, persepsi risiko psikologi berpengaruh negatif terhadap repurchase intention dan persepsi risiko fisik berpengaruh negatif terhadap repurchase intention.

Model Perceived Risk and Trust: E-Wom and Purchase Intention (The Role of Trust Mediating in Online Shopping in Shopee Indonesia)

“…As is the case (Kamalul Ariffin et al, 2018) that persepei perceived risk has a significant negative influence on the intention of online purchases. Then research by (Pudaruth & Nursing, 2017;Wingate, 2019;Hamdan & Raharja, 2020) also found the risk of negative and significant effect on the purchase intention.…”

Pengaruh Product Quality dan Brand Image Terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction pada Produk Skincare Skintific di Indonesia

“…Product quality, nilai produk, kenyamanan transaksi, dan cara komunikasi dengan pelanggan adalah beberapa faktor yang mempengaruhi customer satisfaction. Customer satisfaction dianggap mempunyai kaitan yang erat dengan repurchase intention (Hamdan & Raharja, 2020). Dengan adanya customer satisfaction maka tingkat repurchase intention pelanggan juga akan meningkat.…”

Risk and trust using mHealth application

“…However, it is not easy to build consumer confidence in order to intend to use healthcare applications. The importance of conducting a study on intentions has been carried out by previous research (Endro & Achmad, 2015;Hamdan et al, 2020;Idris & Kasmo, 2017;Imaningsih, 2019;Riskhi et al, 2018), and many other researchers. While the factors that influence intention such as perceived benefits (Lim et al, 2016;Tanadi et al, 2015), perceived convenience (Athapaththu & Kulathunga, 2018;Rekarti & Hertina, 2014;Silva et al, 2019), and various other factors.…”

“…Previous research has examined many factors that influence behavioral intentions such as social influence (Hoque & Sorwar, 2017;Quaosar et al, 2018), health awareness, (To et al, 2019), issues of trust (Astini, 2020), perceived benefits (Rekarti & Hertina, 2014), perceived ease and use (Wu & Chen, 2017), perceptions of risk and trust (Mosunmola et al, 2019), trust (Bhandari & Rodgers, 2018), and many other factors. In addition, previous research has examined important factors and become the main consideration of consumers regarding the intention to use mHealth application, namely: perceived ease and use and the content of the website (Athapaththu & Kulathunga, 2018), the experience of using (Anderson et al, 2016), trust, perceived risk, perceived ease and use (Bartelt & Moqbel, 2016), risk perception (Hamdan et al, 2020;Sang & Cheng, 2020), perceived usefulness, perceived ease of use (Ali Saare et al, 2019;Alloghani et al, 2015), perceived risk and negative e-WOM (Wakhida & Sanaji, 2020), perceived ease and use, attitudes (Hussein et al, 2017;Shemesh & Barnoy, 2020;Tasmil, 2014), false reviews and risk perception (Wingate, 2019).…”