Peran Kepercayaan Dalam Memoderasi Pengaruh Sales Promotion, Advertisig Dan Religiusitas Terhadap Keputusan Menbung

alawiyah, Tutty; Mochlasin, Mochlasin

doi:10.20961/hpe.v9i2.54638

Cited by 3 publications

(7 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This shows that the promotions carried out by Shopee Food failed to increase prospective buyers' purchasing intentions due to low trust. The results of this research do not support the research of Alawiyah & Mochlasin (2021), Mahdyvianra et al (2021), and Ratnaningsih (2022) who found that E-Trust mediates the relationship between sales promotion and repurchase intention.…”

Section: Discussioncontrasting

confidence: 99%

“…The findings of this study corroborate the findings of Yudhistira & Patrikha (2021), who discovered a notable impact of sales advertising on trust. Alawiyah & Mochlasin (2021) conducted a study that discovered trust has a moderating role in the connection between sales promotions and decisions to save.…”

Section: Discussionmentioning

confidence: 99%

“…Their findings indicate that E-Service Quality has a notable and beneficial impact on E-Trust. Whereas Yudhistira & Patrikha (2021) and Alawiyah & Mochlasin (2021) found a significant effect of sales promotion on trust.…”

Section: Introductionmentioning

confidence: 93%

“…Research conducted by Prasetyo & Yusran (2022) and Atmaja, Rivaldo, & Sundari (2021) did not find a direct influence of e-service quality on repurchase intention. There is a gap in the research results, several researchers tested the indirect relationship using several E-Trust variables as mediating variables (Alawiyah & Mochlasin, 2021;Mahdyvianra et al, 2021;Wuisan et al, 2020), and using brand image as a mediating variable (Armayani & Jatra, 2019;Elpanso & Helmi, 2022). Apart from being a mediating variable, E-trust is a strong predictor that influences repurchase intention (Aulia & Yuniar, 2023;Wuisan et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

The Role of E-Trust and Brand Image on Repurchase Intention Shopee Food

Afridhianika,

Harisudin,

Handayani

2024

IJEBAR

View full text Add to dashboard Cite

The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the sampling technique being convenience sampling. A total of 105 students from universities in Surakarta were selected as the research subjects. Research analysis employs PLS-Structural Equation Modeling (SEM). The findings of this study indicate that E-Service Quality, sales promotion, brand image, and E-Trust have a favourable and statistically significant impact on repurchase intention. The association between E-Service Quality and sales promotion and Shopee Food consumer repurchase intention is influenced by Brand image and E-Trust. The findings of this study can inform marketing strategies for marketplace platforms by optimizing E-Service Quality, sales promotion, Brand Image, and trust. These characteristics have been empirically shown to enhance consumer repurchase intention.

show abstract

Section: Discussioncontrasting

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 93%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The Role of E-Trust and Brand Image on Repurchase Intention Shopee Food

Afridhianika,

Harisudin,

Handayani

2024

IJEBAR

View full text Add to dashboard Cite

show abstract

“…Persaingan bisnis yang semakin ketat menuntut para pengusaha berpikir keras untuk memenuhi kebutuhan konsumen serta menyaingi pengusaha lainnya. Oleh sebab itu industri wajib merancang serta melakukan kegiatan pemasaran dengan sebaikbaiknya (Alawiyah & Mochlasin, 2021). Keputusan pembelian adalah proses membuat pilihan pembelian, yang melibatkan keputusan apa yang akan dibeli atau tidak dibeli, dan keputusan didasarkan pada aktivitas sebelumnya (Sahetapy, 2013).…”

Section: Pendahuluanunclassified

Analisis faktor-faktor yang mempengaruhi keputusan pembelian produk Nobby Hijab Salatiga, dengan trust sebagai variabel pemoderasi

Anggraini,

Mochlasin

2023

J. Halal Ind. Stud.

Self Cite

View full text Add to dashboard Cite

This research aims to determine the influence of lifestyle, product quality, and religiosity on purchasing decisions by using the trust variable as moderation. This type of research is quantitative and primary data is obtained through a questionnaire instrument. The research sample consisted of 96 consumers who had made purchases at Nobby Hijab Salatiga. Data were analyzed using statistical tests and MRA tests. Based on the research results, lifestyle and religiosity variables have a positive effect on purchasing decisions. Meanwhile, the product quality variable is proven to have no effect and is not significant on purchasing decisions. The majority of consumers do not make product quality their main goal. Consumers make purchases because they are obliged to fulfill basic needs. Based on the MRA test results, trust is able to moderate the influence of lifestyle, product quality and religiosity on purchasing decisions for Nobby Hijab Salatiga products.

show abstract

Analysis of Factors Affecting Purchasing Intention Online Food Delivery

Afridhianika,

Harisudin,

Handayani

2023

icohetech

View full text Add to dashboard Cite

The purpose of this study was to determine the effect of E-Service Quality, sales promotion, and trust on the buying interest of Shopee Food consumers. Quantitative research methods, sampling using purposive sampling method techniques. The research subjects were 100 students from Sebelas Maret University, Universitas Muhammadiyah Surakarta, Universitas Surakarta, Universitas Slamet Riyadi and Universitas Duta Bangsa Surakarta. Analysis in research using Structural Equation Modeling (SEM). Based on the results of the analysis, it is known that there is a significant effect of E-Service Quality, sales promotion, and E-Trust on buying interest. This means that the variables E-Service Quality, sales promotion, and E-Trust, can measure buying interest. The better the E-Service Quality, sales promotion, and E-Trust, the higher the purchase intention. The results of the mediation test show that E-Trust affects the relationship between E-Service Quality and sales promotion with the purchase intention of Shopee Food consumers. The results of this study can be used as input material for a marketing strategy for market place platforms by optimizing aspects of E-Service Quality, sales promotion Brand Image and trust because these variables are proven to increase consumer buying interest.

show abstract

Peran Kepercayaan Dalam Memoderasi Pengaruh Sales Promotion, Advertisig Dan Religiusitas Terhadap Keputusan Menbung

Cited by 3 publications

References 0 publications

The Role of E-Trust and Brand Image on Repurchase Intention Shopee Food

The Role of E-Trust and Brand Image on Repurchase Intention Shopee Food

Analisis faktor-faktor yang mempengaruhi keputusan pembelian produk Nobby Hijab Salatiga, dengan trust sebagai variabel pemoderasi

Analysis of Factors Affecting Purchasing Intention Online Food Delivery

Contact Info

Product

Resources

About