The Role of E-Trust and Brand Image on Repurchase Intention Shopee Food
Annisa Nugraheni Afridhianika,
Mohamad Harisudin,
Sugiharti Mulya Handayani
Abstract:The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the sampling technique being convenience sampling. A total of 105 students from universities in Surakarta were selected as the research subjects. Research analysis employs PLS-Structural Equation Modeling (SEM). The findings of this study indicate that E-Service Qualit… Show more
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