Pengembangan Tata Kelola Destinasi Pariwisata Melalui Pendekatan Pemberdayaan Masyarakat di Kampung Wisata Braga

Abstract

The Bandung City Government has launched creative villages in 30 sub-districts in Bandung City. The tourism development that is in the management of tourist village destinations in Bandung City can be formed as a thematic tourism village with important attributes that integrate the tourism potential that exists in the tourist village. One of them is the Tourism Village which is carried out in development, namely the Braga Tourism Village through a community empowerment approach. Kampung Wisata Braga is the focus of tourism development in the form of community empowerment carried out by the Bandung City Culture and Tourism Office to be steps taken in preparing the management of tourism destinations in Bandung City in 2020 through special allocation funds. This study aims to identify the tourist attractions in the Braga Tourism Village which is integrated in the Braga Village with a community empowerment approach. The method used is a survey method with a qualitative approach through community empowerment techniques. Obstacles that occur from destination management in Bandung City, especially those that occur in Kampung Wisata Braga, from the results of research, namely management, facilities and regulations are obstacles that occur in development. The results of the development of tourism destination governance that can be developed in the Braga Tourism Village by integrating the tourism potential in Braga Village in the form of the main activities that exist, namely traveling around visiting cultural heritage and getting to know history.

Local wisdom-based tourism development and communication strategy in Sayang Heulang beach

“…The legend is born from the oral tradition of Sundanese communities in general, which is part of intangible cultural heritage, including folktales, traditional games, knowledge, and customs related to nature and the universe, all of which constitute the local wisdom of the Sayang Heulang Beach community located in Mancagahar Village, particularly, and Garut in general. Meanwhile, the focus of tourism development is in the form of community empowerment carried out by cultural aspects (Asy'ari et al, 2022). The West Java Tourism and Culture Office considers cultural art as a tourism attraction.…”

Analisis Paket Wisata City Tour Berbasis Heritage di Braga Kota Bandung

“…Menurut Asy'ari et al (2022) Kawasan Braga memiliki potensi wisata yang cukup besar dan dapat dikembangkan yaitu wisata heritage. Pariwisata heritage merupakan bagian dari pariwisata khusus yang mengacu pada kegiatan pariwisata yang didasarkan pada karakteristik daya tariknya yang ditujukan untuk kepentingan khusus wisatawan dari daerah tertentu (Adikampana, 2017).…”

Pendampingan tata kelola destinasi wisata di kecamatan ujung berung kota Bandung

“…Pemanfaatan disini bukan berarti merubah secara total, tetapi lebih berarti mengelola, memanfaatkan dan melestarikan setiap potensi yang ada, dimana potensi tersebut dirangkaikan menjadi satu daya tarik wisata. Pengembangan pariwisata adalah suatu usaha untuk mengembangkan atau memajukan objek wisata agar [1], objek wisata tersebut lebih baik dan lebih menarik ditinjau dari segi tempat maupun benda-benda yang ada didalamnya untuk dapat menarik minat wisatawan untuk mengunjunginya [2].…”