Local wisdom-based tourism development and communication strategy in Sayang Heulang beach
Nuryah Asri Sjafirah,
Achmad Abdul Basith,
Efi Fadilah
et al.
Abstract:Sayang Heulang Beach, a tourism destination on the southern coast of Garut Regency, holds a significant intangible cultural heritage encompassing the local wisdom of Mancagahar Village, Pameungpeuk Sub-District, and Garut in general. This research explored communication and promotional strategies for the development of Sayang Heulang Beach, using a qualitative approach based on its local wisdom. By conducting interviews with seven informants and validity data using the triangulation technique with Focus Group … Show more
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