PIPA (Persuasive Informative Presentation Assessment) Model is a public speaking assessment model used for Persuasive and Informative Speech designed with sandwich feedback method through Web-Based Technology. The practicality of PIPA Model defined as the extent to which a model is practical to make the product available used in apropriate place. The components of the practicality of PIPA Model were arranged based on webqual 4.0 by Barnes & vidgen. WebQual is a method for assessing the quality of Web sites. They consisted of usability, information quality, and services interaction quality. The questionnaire was distributed to 29 of the English students and 3 English public speaking lecturers of a private university in Riau province. The result of the data analyis showed that the language use, feedback method, the rubric of, and the process in assessing public speaking were practical. Furthermore, documenting of public speaking assessment result, communication features between the students and the lecturers, and accessibility of assessment were categorized very practical. It was concluded that the PIPA (Persuasive Informative Presentation Assement) Model application based on WebQual 4.0 was very practical. It is suggested that this assessment model be used for public speaking asessment at Higher Education.