Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Pada Konsumen Hijab Butik Rabbani Jombang

Febriani, Shintia Fitri; Purwanto, Nuri

doi:10.26533/jmd.v2i2.372

Cited by 6 publications

(8 citation statements)

References 4 publications

(4 reference statements)

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“…The influence of the social environment can drive individuals to follow current trends, make impulsive purchases, or shop based on the opinions of others. With the presence of these environmental influences, an individual's level of self-control also becomes a crucial factor in managing their shopping lifestyle [15]. Individuals with low self-control are more susceptible to the influences of their surroundings, leading to fluctuations in their shopping lifestyle based on environmental impulses.…”

Section: Self Control and Shopping Lifestylementioning

confidence: 99%

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Unlocking Impulse Buying: The Role of Self Control, Shopping Lifestyle, and Age in Purchase Decisions at Miniso

Dhewi,

Al Farodis,

Azzahra

2023

Advances in Economics, Business and Management Research

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This study aims to investigate the relationship between self-control, impulse buying, and shopping lifestyle among Miniso visitors in Malang City. The research adopts a quantitative approach with descriptive and explanatory research methods. The sample consists of 220 respondents, divided into 110 adolescents aged 10-19 years and 110 adults aged over 19 years. Partial Least Square Structural Equation Modeling (PLS-SEM) analysis is used to test and analyze the direct and indirect effects of the independent variable (self-control) on the dependent variable (impulse buying) through the intervening variable (shopping lifestyle), as well as the moderating effect of age groups. The study findings indicate that Miniso visitors in Malang City exhibit very high self-control, with high levels of impulse buying and shopping lifestyle. Understanding these factors can assist retail business owners in formulating effective strategies to attract and retain consumers amidst intense market competition.

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Section: Self Control and Shopping Lifestylementioning

confidence: 99%

“…Impulsive buying is largely linked to the shopping lifestyle [15]. The shopping lifestyle has become one of the most favored preferences, where people are willing to sacrifice something to fulfill this lifestyle, which tends to lead to impulse buying.…”

Section: Shopping Lifestyle and Impulse Buyingmentioning

confidence: 99%

Unlocking Impulse Buying: The Role of Self Control, Shopping Lifestyle, and Age in Purchase Decisions at Miniso

Dhewi,

Al Farodis,

Azzahra

2023

Advances in Economics, Business and Management Research

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“…(2020), Fauziah, Rahmidani (2020), According to Indriawan and Santoso (2022) Promotion sale own influence positive and significant to purchase impulsive buying. According to Wardahdan and Harti (2021), Wati et al (2023), Sopiyan and Kusumadewi (2020), Febriani and Purwanto (2019), Hidayat and Tryanti (2018), Iskandar, Musyafi'ah, Undartik (2022), Hamdani, Muharwiyah, Nurhasan (2022 Shopping Lifestyle has an influence positive and significant to Impulse Buying. Whereas According to Tumanggor, Hadi, Sembiring, (2022) Ferrary, Lina, Trya (2023 promotion sale No influential in a way significant against sp purchase impulsive.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Sales Promotion and Shopping Lifestyle on Impulsive Buying Behavior of Mr DIY in Palembang City

Manalu,

Changreani

2023

jbea

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This research was conducted to analyze the influence of Sales Promotion and Shopping Lifestyle on Impulse Buying among Mr DIY consumers in Palembang City. The growth of the retail industry and changes in consumer lifestyles require a deeper understanding of the factors that influence impulse shopping behavior. This research tries to answer the problem regarding the influence of Sales Promotion and Shopping Lifestyle on the tendency to shop impulsively at stores like Mr DIY. The purpose of this research is to find out whether Sales Promotion and Shopping Lifestyle influence Impulse Buying in Mr DIY, Palembang City. This research aims to provide a clear and specific picture of the factors that influence consumers' impulsive shopping decisions. This research uses a quantitative approach with non-probability sampling techniques and a purposive sampling approach to select 100 respondents. Data analysis was carried out using statistical methods which included regression to test the influence of the Sales Promotion and Shopping Lifestyle variables on Impulse Buying. The population of this research is Mr DIY consumers in Palembang City. A sample of 100 respondents was selected purposively to achieve appropriate representation. The research results show that Sales Promotion has no significant effect on Impulse Buying, while Shopping Lifestyle has a positive effect on the impulsive shopping behavior of Mr DIY consumers in Palembang City. In this research it can be concluded that consumer shopping lifestyles influence impulsive shopping tendencies more than sales promotions. The implications of these findings can help design more effective marketing strategies. This research contributes to the understanding of consumer behavior and retail marketing strategies. Knowing that lifestyle shopping has a stronger influence can help stores like Mr DIY to devise promotional and sales strategies that better suit consumer preferences, enrich the literature on impulse shopping, and provide guidance for further research.

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“…Now hijab is one of the fashions that are in demand, especially by Muslim women. (Febriani & Purwanto, 2019).…”

Section: Introductionmentioning

confidence: 99%

Influence Of Price Discount, In-Store Display, And Shopping Lifestyle On Impulse Buying At Umama Gallery Sidoarjo

Hidayah

Sari

2021

jbmp

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This study aims to determine the effect of price discount, in-store display, and shopping lifestyle on impulse buying at Umama Gallery Sidoarjo. The method used in this research is a quantitative approach. Sampling was done by using non-probability sampling method with purposive sampling type with a total of 100 respondents who had visited and bought products at Umama Gallery Sidoarjo. The data analysis technique in this study uses multiple linear regression using the IBM SPSS Statistics version 21 program. The results show that price discount have an influence on impulse buying, in-store display have an influence on impulse buying, shopping lifestyle has an influence on impulse buying, and price discount, in-store display, and shopping lifestyle have a simultaneous influence on impulse buying.

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Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Pada Konsumen Hijab Butik Rabbani Jombang

Cited by 6 publications

References 4 publications

Unlocking Impulse Buying: The Role of Self Control, Shopping Lifestyle, and Age in Purchase Decisions at Miniso

Unlocking Impulse Buying: The Role of Self Control, Shopping Lifestyle, and Age in Purchase Decisions at Miniso

The Influence of Sales Promotion and Shopping Lifestyle on Impulsive Buying Behavior of Mr DIY in Palembang City

Influence Of Price Discount, In-Store Display, And Shopping Lifestyle On Impulse Buying At Umama Gallery Sidoarjo

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