Influence Of Price Discount, In-Store Display, And Shopping Lifestyle On Impulse Buying At Umama Gallery Sidoarjo

Abstract

This study aims to determine the effect of price discount, in-store display, and shopping lifestyle on impulse buying at Umama Gallery Sidoarjo. The method used in this research is a quantitative approach. Sampling was done by using non-probability sampling method with purposive sampling type with a total of 100 respondents who had visited and bought products at Umama Gallery Sidoarjo. The data analysis technique in this study uses multiple linear regression using the IBM SPSS Statistics version 21 program. The results show that price discount have an influence on impulse buying, in-store display have an influence on impulse buying, shopping lifestyle has an influence on impulse buying, and price discount, in-store display, and shopping lifestyle have a simultaneous influence on impulse buying.

The Mediation Role of Shopping Lifestyle and Moderation Role of Payletter on the Impact of Hedonic Shopping Motivation on Implicit Buying

“…It can be directed that impulsive buying can be triggered by shooping the lifestyle of the customer concerned. The results of this study support the results of previous studies conducted by Febrianti, et al, (2021); Meutia, 2021;Ningrum & Widanti, 2023); Wijayanto et al, (2023); Edelia & Anggraini, 2022); Hidayah & Sari, 2021); Iriani et al (2021); Febriani and Purwanto (2019); Laili and al., 2023;Fauziyyah and Oktafani (2018); Khansa, 2022;Pratminingsih et al;Devino & Engriani, 2021. (2023.…”

“…Consumers can make impulsive purchases due to lifestyle incentives, hedonistic motives, or incentivos from companies in the form of discounts. A person's lifestyle will encourage impulsive purchases, as demonstrated by the results of research conducted by Febrianti, et al (2021); Meutia, (2021); Ningrum & Widanti, (2023); Wijayanto et al, (2023); Edelia & Anggraini, 2022); Hidayah & Sari, 2021 demonstrates that lifestyle shopping has a positive impact on impulsive buying. Many other researchers also support the argument that a person's lifestyle will influence impulsive shopping patterns (Iriani et al, 2021;Febriani and Purwanto, 2019;Laili and al., 2023;Fauziyyah & Oktafani, 2018;Khansa, 2022;Pratminingsih et al, 2021;Devino & Engriani, 2023.…”

Stimulus Response Theory: The Construction of Impulse Buying on Shopee Live Selling

“…Impulse buying or spontaneous buying is a type of shopping that is motivated by the feelings that each customer has towards himself, ignoring social and interpersonal elements in his decision making (Arifanti & Gunawan, 2021). Indicators of impulse buying according to Hidayah & Sari (2021) include unplanned pusrchases, buy without thinking, purchases affect the emotional state, and purchases are influenced by attractive offers. H0 : It is suspected that scarcity messages, price discounts and free shipping taglines do not simultaneously influence impulse purchases on Shopee live selling.…”

In Store Display, Kualitas Produk, Dan Price Discount Terhadap Keputusan Impulse Buying Pada Toko Indah Bordir Sidoarjo

“…Kecenderungan dari seseorang akan lebih tertarik dengan apa yang dilihat yang dapat menimbulkan kesan senang dan nyaman ketika berada dalam toko [18]. Sehingga akan menimbulkan pengalaman tersendiri ketika konsumen memasuki toko yang membuatnya senang dan nyaman yang secara tidak langsung membuat minat belinya cenderung meningkat dari awalnya hanya melihat dari luar memiliki ketertarikan untuk masuk dalam toko dan membeli barang yang ditawarkan di dalamnya [19]. Dari stimulus yang didapat pembeli dari display dalam toko tercipta minat membeli produk dalam toko.…”