In Store Display, Kualitas Produk, Dan Price Discount Terhadap Keputusan Impulse Buying Pada Toko Indah Bordir Sidoarjo
Rizki Dwi Rahmania,
Lilik Indayani,
Mas Oetarjo
Abstract:Penelitian tersebut bertujuan supaya mengenalisis serta membuktikan pengaruh in-store display, kualitas produk dan price discount terhadap keputusan impulse buying pada toko Indah Bordir di Sidoarjo. Penelitian dilakukan dengan pendekatan kuantitatif, dengan sampel 100 responden yaitu konsumen toko Indah Bordir yang bertempat tinggai di Sidoarjo dengan usia 18-45 tahun. Pengumpulan data diselenggarakan melalui menggunakan accidental sampling serta dianalisis dengan analisis regresi linier berganda memakai bant… Show more
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