Pengaruh Persepsi Harga Terhadap Minat Beli Smartphone Oppo

Abstract

This study aims to analyze the effect of price perception on Oppo smartphone buying interest in the community of Sukamulia Village Dusun II, Pagar Merbau District. This research uses a quantitative descriptive approach. With a population of 1,174 respondents with a tolerance limit of 10% which is calculated by the Slovin formula, a total sample of 92 respondents was obtained with a sampling technique using random sampling techniques. Data collection was carried out by giving a list of statements to respondents, namely the people of Sukamulia Village Dusun II, Pagar Merbau District. This study uses the technique of simple Linear Regression Analysis, t test, and the coefficient of determination. The results of multiple linear regression analysis obtained Y = 3.292 + 0.389X. Partial test results (t test) indicate that price perception variable it has a significant effect on buying interest in oppo smartphones. This can be seen from the value of t arithmetic (3,080)> t table (1,662) with a significant 0.003 < 0.05. With an R square value of 0.521. This means that the effect of variable X on variable Y is 52.1%, while the remaining 47.9% is influenced by other variables not included in this study.

The Influence of Brand Image and Price Perceptions on Purchasing Decisions Mediated by Consumer Buying Interest in Levi Strauss & Co

“…The results of this study support previous research conducted by (Retnowulan, 2017), (Setyarko, 2018), (Satria, 2018), (Hasibuan & Siregar, 2021) where the results of their research are price perceptions have a positive and significant effect on purchase intention. So it can be concluded that the results of this study support the results of previous research.…”

“…Higher prices are generally associated with higher quality, while lower prices may imply lower quality. Research findings from (Retnowulan, 2017), (Setyarko, 2018), (Satria, 2018), (Hasibuan & Siregar, 2021) consistently demonstrate a positive and significant effect of price perception on consumer buying interest.…”

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“…An advertising message is said to be successful, that is, if consumers believe in the product through the advertising message or advertising information they receive (Effendi, 2021). The advertising message presented is accompanied by real evidence of the benefits and quality of the product so it creates trust in the product (Pohan & Sukmal, 2020). Everyone who makes advertisements will usually be made in such a way that consumers can find out information about the product being promoted.…”