This study aims to analyze the effect of price perception on Oppo smartphone buying interest in the community of Sukamulia Village Dusun II, Pagar Merbau District. This research uses a quantitative descriptive approach. With a population of 1,174 respondents with a tolerance limit of 10% which is calculated by the Slovin formula, a total sample of 92 respondents was obtained with a sampling technique using random sampling techniques. Data collection was carried out by giving a list of statements to respondents, namely the people of Sukamulia Village Dusun II, Pagar Merbau District. This study uses the technique of simple Linear Regression Analysis, t test, and the coefficient of determination. The results of multiple linear regression analysis obtained Y = 3.292 + 0.389X. Partial test results (t test) indicate that price perception variable it has a significant effect on buying interest in oppo smartphones. This can be seen from the value of t arithmetic (3,080)> t table (1,662) with a significant 0.003 < 0.05. With an R square value of 0.521. This means that the effect of variable X on variable Y is 52.1%, while the remaining 47.9% is influenced by other variables not included in this study.
This study aims to determine and analyze the effect of service quality and tariffs on the interest in buying tickets for A.L.S Bus passengers. Medan. The sampling technique used random sampling totaling 100 respondents. The data collection method used a questionnaire/questionnaire. The results of multiple linear regression analysis obtained the equation Y = 2,914 + 0.186X1 + 0.772X2. In the partial test (t test) the service quality variable has a positive and significant effect on buying interest with a value of t count > t table (2.223 > 1.984) and a significant value of 0.028 < 0.05 and the tariff variable has a positive and significant effect on buying interest with a value of t count > t table (9.325 > 1.998) and the significant value is 0.000 < 0.05. Simulative significant test results (F test) variable service quality and tariffs have a positive and significant effect on buying interest with a calculated F value > F table (286.977 > 3.09) and a significant value of 0.000 < 0.05. The results of the coefficient of determination test (R2) obtained an R Square value of 0.855, meaning that the buying interest variable could be explained by 85.5% by the service quality and tariff variables, while the remaining 14.5% was explained by other variables not included in this study.
This study aims to determine the effect of location and product quality on purchasing decisions of Mulia Garden Subsidized Housing (Case Study of Mulia Garden Subsidized Housing in Naga Rejo Village). This study uses a quantitative descriptive approach. With a total population of 56 respondents. The sample used in this study is a saturated sample, so the number of samples obtained is 56 respondents. Data collection is done by providing a list of statements to respondents, namely to consumers of Subsidized Housing Mulia Garden, Naga Rejo Village. This study uses the technique of Multiple Linear Regression Analysis, t-test, F-test, and Coefficient of Determination. The results of multiple linear regression analysis obtained Y = 1.146 + 0.260X1 + 0.801X2. The results of the partial test (t test) show that location (X1) has a significant effect on consumer purchasing decisions. It can be seen from tcount 3,292 > ttable 1,674 with a significant 0.002 <0.05. Meanwhile, the Product Quality variable (X2) has a significant effect on Consumer Purchase Decisions. This can be seen from the value of tcount (18.702) > ttable (1.674) with a significance of 0.000 <0.05. Meanwhile, the results of the simultaneous test (f test) of the two independent variables on the dependent variable. The results showed that the location and product quality variables together had a significant influence on consumer purchasing decisions, it was seen from the value of fcount (324,256) > ftable (3.17) with a significant value of 0.000 <0.05. With an R square value of 0.924. This means that the effect of variable X1 and variable X2 on variable Y is 92.4%, while the remaining 7.6% is influenced by other variables not included in this study.
This study was conducted to determine and analyze the socialization of taxation and tax sanctions in the new normal era on the compliance of individual taxpayers, Faculty of Economics, UMN AW Medan. This research is expected to help develop the process of tax obligations in the form of socialization of taxation and sanctions, especially in taxation in the new normal era. In this study, researchers used quantitative methods. The data was processed using the statistical software SPSS 23. The tests used in this study were the data quality test, the normality test and the classical assumption test. Data analysis technique using simple linear regression and hypothesis testing using t test and f test. The population in this study were all individual taxpayers of the Faculty of Economics, UMN AW Medan, amounting to 67 people. Sampling was done by convenience sampling method. The results of the study show that simultaneously taxation socialization and tax sanctions have a significant effect on individual taxpayer compliance. Partially, tax sanctions have a positive and significant effect on individual taxpayer compliance, but tax socialization has no effect on individual taxpayer compliance.
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